Kochava
For Display Advertising, Mobile, Search Engines, Social Media
Kochava is a leading marketing analytics platform that empowers marketers with data-driven insights to optimize their campaigns across various channels, including display advertising, mobile, search engines, and social media. It supports objectives such as app installs, customer acquisition, engagement, reach, retention, sales, and traffic. Key features include robust attribution, audience targeting, and real-time analytics, enabling precise tracking and measurement of marketing efforts. Kochava’s platform is ideal for executing customer acquisition, multichannel, influencer, and digital marketing strategies. By providing comprehensive data and analytics, Kochava helps marketers enhance campaign performance and achieve their marketing objectives efficiently.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Incorporate retargeting strategies to re-engage past visitors | Retargeting is about reconnecting with people who have already shown … |
Intermediate
|
Medium
|
| Monitor ad performance through local engagement data | Keeping an eye on your ad performance through local engagement data h… |
Intermediate
|
Medium
|
| Monitor ad performance through sales and inquiry tracking | Keep an eye on your ad impact by tracking sales and inquiries. This g… |
Intermediate
|
Medium
|
| Monitor ad performance with digital tracking tools | Track the success of your online ads with digital tools that offer re… |
Intermediate
|
Medium
|
| Monitor cross-channel attribution to understand the impact of each touchpoint | Wondering if your marketing channels are working together or stepping… |
Intermediate
|
Medium
|
Objectives
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Quick Facts
Website
https://www.kochava.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Provides real-time analytics for instant insights
- Offers robust attribution for accurate measurement
- Supports multichannel marketing for broad reach
- Enhances audience targeting with precision tools
- Optimizes app installs and customer acquisition
- Facilitates data-driven decision-making processes
Cons
- Complex interface may hinder new users
- High pricing tiers for small businesses
- Limited integration with non-digital channels
- Steep learning curve for advanced features
- Occasional delays in data syncing
- Requires technical knowledge for setup