Meltwater

For Content, Events, PR, Social Media

Meltwater is a comprehensive media intelligence platform designed for marketing professionals seeking to enhance brand reputation, drive engagement, and generate leads. It offers powerful tools for media monitoring, social listening, and PR analytics, enabling marketers to track brand mentions across multiple channels, including social media and online news. Meltwater supports strategies such as brand marketing, crisis management, and influencer marketing by providing real-time insights and actionable data. Its advanced analytics help marketers measure campaign effectiveness, manage brand perception, and make data-driven decisions. Ideal for content, events, and PR activities, Meltwater empowers brands to reach audiences, build trust, and foster loyalty.

Related Marketing Tactics

Name Description Difficulty Cost
Conduct customer research to understand perceived value Doing customer research to find out how they value your product or se…
Intermediate
Medium
Conduct media training for spokespeople to ensure effective communication Media training helps spokespeople communicate effectively with the pu…
Intermediate
Medium
Conduct original research to develop proprietary data and insights Uncover valuable insights and unique data by conducting your own rese…
Intermediate
Medium
Conduct sentiment analysis on social media and customer reviews Analyze what customers and social media users think about your brand …
Intermediate
Medium
Create pre-approved messaging templates for various crisis scenarios In times of crisis, having pre-approved messaging templates can save …
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
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Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
Podcast Podcasts are digital audio files available for streaming or download,…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
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Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Events Events are powerful for connecting and engaging with audiences in rea…
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Community Relations Community Relations is all about building strong relationships with t…
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
Webinars Webinars are online seminars that offer a cost-effective way to reach…
YouTube YouTube is an online platform where you can upload and view videos on…
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Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Crisis Management Strategies Handling a crisis involves quick, transparent communication to manage…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
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Related Sub-strategies

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Delivers real-time media monitoring insights.
  • Offers comprehensive social listening tools.
  • Provides advanced PR analytics capabilities.
  • Supports multi-channel brand mention tracking.
  • Enables data-driven decision making.
  • Facilitates effective influencer marketing strategies.

Cons

  • Complex interface can overwhelm new users.
  • Steep learning curve for advanced features.
  • Limited integration with niche platforms.
  • High cost for comprehensive features.
  • Custom reporting requires technical skills.
  • Occasional data inaccuracies in niche markets.