OpenSponsorship
For Content, Events, PR, Social Media
OpenSponsorship connects brands with athletes for seamless sponsorship opportunities, enhancing brand visibility and engagement. It serves as a comprehensive platform facilitating partnerships between marketers and sports personalities, enabling targeted influencer marketing and content creation. Key features include a vast searchable database of athletes, streamlined negotiation tools, and a data-driven approach to match brands with the most suitable sponsors. OpenSponsorship supports brand marketing, customer acquisition, and digital strategies, focusing on enhancing brand reputation and building trust through authentic partnerships. Ideal for campaigns across social media, events, and PR, it empowers marketers to achieve objectives of reach, loyalty, and awareness.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Provide influencers with branded experiences or products to share | Giving influencers free branded products or exclusive experiences get… |
Intermediate
|
Medium
|
| Regularly evaluate sponsorships to ensure alignment and ROI | Regularly assessing sponsorships ensures they still fit with your com… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use celebrity endorsements to build credibility | Celebrity endorsements can give your brand a boost by leveraging thei… |
Intermediate
|
Medium
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Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Public Relations & Media Outreach | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Market on one of the most popular social media platforms. Great for t… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Micro-Influencer Strategy | Partnering with micro-influencers, who have smaller but highly engage… |
Quick Facts
Website
https://opensponsorship.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Connects brands with over 11,000 athletes worldwide
- Offers advanced filtering for precise athlete matching
- Facilitates seamless contract and payment processes
- Provides data-driven insights for performance tracking
- Enhances brand visibility through athlete partnerships
- Supports multi-channel campaigns, boosting engagement
Cons
- Limited integration with non-sports platforms.
- Complex pricing structure for small brands.
- Steep learning curve for new users.
- Limited customization in campaign design.
- Dependence on athlete availability and interest.
- Potential for oversaturation with popular athletes.