Rakuten Advertising

For Affiliates, Display Advertising, Email, Mobile, Social Media

Rakuten Advertising empowers marketing professionals by offering a comprehensive suite of digital advertising solutions. It facilitates brand awareness, customer acquisition, engagement, lead generation, sales, traffic, trust, and loyalty through a variety of channels such as affiliates, display advertising, email, mobile, and social media. Its robust platform supports brand, content, and digital marketing strategies, enhancing customer acquisition and retention efforts. By leveraging multichannel and partnership marketing strategies, Rakuten Advertising enables marketers to effectively reach and engage their target audience. Its data-driven approach ensures optimal ad performance and ROI, making it an indispensable tool for achieving diverse marketing objectives.

Related Marketing Tactics

Name Description Difficulty Cost
Choose reputable affiliate networks to partner with Choosing reputable affiliate networks means aligning with partners th…
Intermediate
Medium
Collaborate with complementary brands to offer joint rewards in loyalty programmes Team up with brands that complement your own and offer joint rewards …
Intermediate
Medium
Develop exclusive offers or discounts for customers of both brands Joint offers or discounts between two brands can drive excitement and…
Intermediate
Medium
Encourage affiliates to use diverse marketing channels Get your affiliates to branch out by using various marketing channels…
Intermediate
Medium
Establish clear partnership terms, including branding, promotion, and revenue sharing Forming clear partnership terms ensures both parties comprehend brand…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Affiliate & Partner Marketing Affiliate & Partner Marketing technology is a strategic tool that ena…
Analytics & Data Tracking
Ecommerce Platforms & Marketplaces
Email Marketing & CRM
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Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
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Related Channels

Name Description
Affiliates Affiliates marketing is a cost-effective way to get others to promote…
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Email Email marketing is a versatile tool for reaching both businesses and …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Affiliate Networks Affiliate Networks connect businesses with affiliates to promote thei…
Direct Partnerships Building relationships directly with other brands or businesses to pr…
Retail Media Networks Retail Media Networks let brands place ads directly within online ret…

Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
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Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Email Marketing Strategy Sending targeted emails to your audience to promote products, share u…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Enhances brand visibility across multiple channels.
  • Facilitates strategic customer acquisition and retention.
  • Leverages robust data for optimized ad performance.
  • Supports diverse marketing strategies with flexibility.
  • Strengthens partnerships through affiliate marketing.
  • Boosts ROI with targeted multichannel campaigns.

Cons

  • Complex integration with existing systems
  • Steep learning curve for new users
  • Limited customization options in campaigns
  • Higher costs for premium features
  • Occasional reporting inaccuracies
  • Restricted access to certain geographic markets