Rakuten Advertising
For Affiliates, Display Advertising, Email, Mobile, Social Media
Rakuten Advertising empowers marketing professionals by offering a comprehensive suite of digital advertising solutions. It facilitates brand awareness, customer acquisition, engagement, lead generation, sales, traffic, trust, and loyalty through a variety of channels such as affiliates, display advertising, email, mobile, and social media. Its robust platform supports brand, content, and digital marketing strategies, enhancing customer acquisition and retention efforts. By leveraging multichannel and partnership marketing strategies, Rakuten Advertising enables marketers to effectively reach and engage their target audience. Its data-driven approach ensures optimal ad performance and ROI, making it an indispensable tool for achieving diverse marketing objectives.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Partner with other brands to offer exclusive co-branded rewards | Teaming up with another brand lets you offer unique co-branded reward… |
Intermediate
|
Medium
|
| Provide affiliates with high-quality promotional materials | Providing affiliates with high-quality promotional materials helps th… |
Intermediate
|
Medium
|
| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
|
Medium
|
| Regularly communicate with affiliates to keep them engaged | Keep affiliates in the loop with regular communication. It builds str… |
Intermediate
|
Medium
|
| Regularly review partnership performance and adjust strategies | Make sure your partners are pulling their weight by regularly checkin… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces | |
| Email Marketing & CRM |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Related Channels
| Name | Description |
|---|---|
| Affiliates | Affiliates marketing is a cost-effective way to get others to promote… |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Affiliate Networks | Affiliate Networks connect businesses with affiliates to promote thei… |
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://rakutenadvertising.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Enhances brand visibility across multiple channels.
- Facilitates strategic customer acquisition and retention.
- Leverages robust data for optimized ad performance.
- Supports diverse marketing strategies with flexibility.
- Strengthens partnerships through affiliate marketing.
- Boosts ROI with targeted multichannel campaigns.
Cons
- Complex integration with existing systems
- Steep learning curve for new users
- Limited customization options in campaigns
- Higher costs for premium features
- Occasional reporting inaccuracies
- Restricted access to certain geographic markets