Realtor.com

For Content, Display Advertising, Email, Marketplaces, Mobile, Search Engines, Social Media

Realtor.com is a premier digital real estate platform that connects buyers, sellers, and renters with properties across the United States. It serves as a critical tool for real estate marketing professionals, offering features that enhance brand awareness, customer acquisition, and lead generation. With comprehensive listings and advanced search capabilities, it supports marketing activities through content and digital marketing strategies, utilizing channels such as social media, email, and search engines. Realtor.com provides data-driven insights that enable marketers to craft targeted campaigns, optimize reach and traffic, and achieve sales objectives. Its robust platform is essential for executing multichannel and customer retention strategies.

Related Marketing Tactics

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Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

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Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
Service The 'Service' is an innovative solution tailored to address current c…

Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Email Email marketing is a versatile tool for reaching both businesses and …
Marketplaces Marketplaces are online platforms where you can sell a wide range of …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
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Related Sub-channels

Name Description
Blogs Blogs are a versatile way to connect with your audience by sharing va…
YouTube YouTube is an online platform where you can upload and view videos on…
Google Display Network Google Display Network helps you reach a wide audience with visually …
Google Search A versatile platform for any business looking to boost visibility and…
Facebook Market on one of the most popular social media platforms. Great for t…
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Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
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Related Sub-strategies

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2C
Free
Paid

Pros

  • Expand reach with comprehensive MLS listings
  • Engage audiences using advanced search features
  • Drive conversions through data-driven insights
  • Boost brand visibility via multichannel strategies
  • Enhance targeting with personalized content options
  • Maximize leads with strong social media integration

Cons

  • Limited customization options for listings display.
  • Integration with CRM systems can be complex.
  • Pricing tiers may not suit all budgets.
  • Learning curve for new users can be steep.
  • Limited analytics compared to competitors.
  • Customer support response time can be slow.