Samsung Ads
For Display Advertising, Mobile, Social Media, Television
Samsung Ads is a comprehensive advertising platform designed to help marketers reach and engage audiences across multiple channels, including display, mobile, social media, and television. It leverages Samsung’s vast ecosystem of devices to provide data-driven insights and precision targeting, enabling marketers to execute effective brand marketing, content marketing, and customer acquisition strategies. Key features include advanced audience segmentation, real-time analytics, and seamless integration with digital and multichannel campaigns. Samsung Ads supports objectives such as brand awareness, engagement, reach, sales, traffic, and views, making it an essential tool for creating impactful and measurable marketing efforts. Visit www.samsungads.com for more information.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
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Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
| Television | Television advertising is a powerful way to promote products and serv… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
| Cable TV | Cable TV is a traditional advertising channel that reaches a broad au… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
Quick Facts
Website
https://www.samsungads.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Leverage Samsung’s ecosystem for precise targeting.
- Access extensive real-time analytics for insights.
- Utilize advanced audience segmentation capabilities.
- Integrate seamlessly with multichannel campaigns.
- Support diverse marketing objectives efficiently.
- Enhance brand engagement across multiple platforms.
Cons
- Limited integration with non-Samsung devices.
- Complex interface requires steep learning curve.
- Pricing model may not suit small businesses.
- Limited support for third-party analytics tools.
- May lack customization for niche markets.
- Dependence on Samsung ecosystem for full functionality.