Scanalytics
For Events, In-Store, Mobile, Social Media
Scanalytics is a cutting-edge marketing analytics platform designed to transform how brands engage with their audiences. It specializes in providing deep insights into consumer behavior, particularly in physical spaces such as events and retail environments. By utilizing advanced sensor technology, Scanalytics captures foot traffic and interaction data, enabling marketers to enhance customer satisfaction, build brand reputation, and drive engagement. Its features support a wide range of marketing activities, including experiential and multichannel strategies, by offering actionable data to refine digital and data-driven marketing efforts. Scanalytics empowers marketers to increase traffic, trust, and loyalty across social media, mobile, and in-store channels.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
|
Medium
|
| Identify high-traffic locations for temporary pop-up shops | Scouting for the perfect high-traffic locations for your pop-up shop … |
Intermediate
|
Medium
|
| Leverage point-of-purchase displays for high-impact promotions | Point-of-purchase (POP) displays grab attention right when customers … |
Intermediate
|
Medium
|
| Measure effectiveness through local sales data and foot traffic | Track how well your local marketing efforts work by examining sales d… |
Intermediate
|
Medium
|
| Monitor display effectiveness through sales and foot traffic data | Analyzing display effectiveness through sales and foot traffic data c… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Event Management & Webinars |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| In-Store | In-Store marketing involves promoting products or services directly w… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Related Strategies
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
Quick Facts
Website
https://scanalyticsinc.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Revolutionizes event engagement with real-time insights.
- Enhances in-store experiences using sensor analytics.
- Boosts multichannel strategies through actionable data.
- Strengthens brand reputation via consumer behavior insights.
- Increases foot traffic with targeted marketing tactics.
- Empowers trust and loyalty across social platforms.
Cons
- Limited integration with non-retail environments.
- Steep learning curve for new users.
- High dependency on sensor hardware.
- Pricing may be prohibitive for small businesses.
- Requires significant data infrastructure investment.
- Limited customization for unique marketing needs.