Sendoso
For Direct Mail, Email, Events, PR, Social Media
Sendoso is a leading sending platform that empowers marketing professionals to drive customer engagement and brand loyalty through personalized direct mail, emails, and gifts. By integrating with existing CRM and marketing automation systems, Sendoso streamlines the process of sending tailored, tangible items that create memorable experiences. Its key features include robust tracking, analytics, and a wide range of customizable options, supporting objectives such as customer acquisition, retention, and satisfaction. Sendoso excels in enhancing brand reputation and trust by facilitating experiential marketing, loyalty programs, and multichannel strategies. It is an essential tool for marketers seeking to elevate their campaigns and forge lasting connections.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Send personalised thank-you notes or gifts to loyal customers | Send personalized thank-you notes or gifts to loyal customers is a th… |
Intermediate
|
Medium
|
| Use postcards for customer appreciation or loyalty campaigns | Sending postcards as part of a customer appreciation or loyalty campa… |
Intermediate
|
Medium
|
| Use social media and email marketing to promote the co-branded effort | Leverage social media platforms and email campaigns to spotlight your… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
| Name | Description |
|---|---|
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Email Marketing & CRM | |
| Event Management & Webinars |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Direct Mail | Direct Mail is like getting a personally addressed letter in your mai… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Quick Facts
Website
https://sendoso.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances customer engagement through personalized gifts.
- Integrates seamlessly with CRM and marketing tools.
- Provides robust tracking and analytics for campaigns.
- Offers wide customization for direct mail items.
- Supports multichannel strategies for broad reach.
- Boosts brand loyalty with memorable experiences.
Cons
- High initial setup and onboarding costs.
- Complexity in managing large-scale campaigns.
- Limited customization for small businesses.
- Integration requires technical expertise.
- Potential delays in international shipping.
- Steep learning curve for new users.