Sensor Tower
For Display Advertising, Mobile, Search Engines, Social Media
Sensor Tower is an advanced analytics platform designed to empower marketing professionals with actionable insights into app performance and market dynamics. It specializes in app store optimization, competitive analysis, and market intelligence, aiding marketers in optimizing app installs, customer acquisition, engagement, retention, sales, and traffic across multiple channels such as display advertising, mobile, search engines, and social media. Key features include accurate download and revenue estimates, keyword rankings, and advertising insights. It supports strategies like customer acquisition, data-driven marketing, digital marketing, market expansion, and multichannel marketing, making it an essential tool for informed decision-making in a competitive app ecosystem.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise app store listings with relevant keywords and descriptions | Boost your app's visibility by optimizing its app store listing with … |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Search Engine Optimisation (SEO) | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://sensortower.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Provides accurate download and revenue estimates
- Offers in-depth competitive analysis insights
- Enhances app store optimization techniques
- Facilitates market expansion strategies effectively
- Aids in multichannel marketing execution
- Supports data-driven decision-making processes
Cons
- Limited free features restrict access for small businesses
- Complex interface may require extensive training
- Pricing model can be prohibitive for startups
- Limited integration with non-mobile platforms
- Data updates can sometimes lag behind real-time
- Steep learning curve for new users