Splash

For Email, Events, PR, Social Media

Splash is a sophisticated event marketing platform designed to streamline the creation, execution, and measurement of impactful event-driven campaigns. It empowers marketing professionals by offering robust features such as customizable event pages, seamless registration processes, and integration with popular CRM and marketing tools. Splash supports a wide range of marketing activities including brand awareness, engagement, and product launches, aligning with strategic goals such as enhancing brand reputation and increasing traffic. With its focus on experiential and multichannel marketing strategies, Splash leverages channels like email, events, social media, and PR to deliver cohesive, data-driven campaign experiences that elevate brand presence.

Related Marketing Tactics

Name Description Difficulty Cost
Collaborate on events or sponsorships for mutual benefit Partnering for events or sponsorships is a great way to combine resou…
Intermediate
Medium
Collect attendee contact information for follow-up marketing Gathering contact details from event attendees allows you to engage t…
Intermediate
Medium
Create and promote Events to drive participation Create and promote events to build excitement and draw participation.…
Intermediate
Medium
Develop a themed event that aligns with your brand and influencer interests Host an event that not only reflects your brand but also resonates wi…
Intermediate
Medium
Develop engaging in-store events or activities Hosting events or activities in your store can create an incredible b…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Product Launch A product launch is a strategic marketing objective designed to intro…
Reach Reach is a key marketing objective focused on maximizing the exposure…
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Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…

Related Channels

Name Description
Email Email marketing is a versatile tool for reaching both businesses and …
Events Events are powerful for connecting and engaging with audiences in rea…
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Webinars Webinars are online seminars that offer a cost-effective way to reach…
Conferences Conferences are a great way to network and learn industry trends in p…
Sponsorships Sponsorships allow brands to reach new audiences by associating with …
Trade Shows Trade shows are bustling events where companies showcase their produc…

Related Strategies

Name Description
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Brand Activation Strategy Creating interactive experiences to engage customers and bring your b…
Event Marketing Strategy Hosting or participating in events to promote your brand and engage w…
Pop-Up Shops Strategy Setting up temporary retail locations to create buzz and engage custo…
Product Sampling Strategy Offering free samples to potential customers to let them try your pro…
Influencer Event Strategy Hosting events where influencers experience and promote your brand in…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2C
Free

Pros

  • Empowers customization with flexible event page templates.
  • Integrates seamlessly with CRM for data-driven insights.
  • Streamlines registration for a frictionless user experience.
  • Amplifies brand presence through multichannel campaigns.
  • Facilitates strategic alignment with marketing objectives.
  • Delivers cohesive, impactful experiential marketing solutions.

Cons

  • Limited customization for complex event needs.
  • High learning curve for new users.
  • Pricing may not fit small budgets.
  • Limited offline event management features.
  • Integration issues with non-standard tools.
  • Basic analytics lack advanced insights.