SplashThat

For Content, Email, Events, PR, Social Media

SplashThat is a dynamic event marketing platform designed to elevate brand experiences and drive engagement. It empowers marketers with tools to create, manage, and optimize events seamlessly, enhancing brand awareness and lead generation. Key features include customizable event pages, integrated email marketing, and real-time analytics, which facilitate data-driven insights and strategic decision-making. SplashThat supports various marketing activities such as product launches, engagement campaigns, and audience reach initiatives, leveraging channels like social media, email, and PR. Its multifunctional capabilities align with digital, experiential, and multichannel marketing strategies, making it an essential tool for modern marketing professionals focused on maximizing impact.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium

Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Product Launch A product launch is a strategic marketing objective designed to intro…
Reach Reach is a key marketing objective focused on maximizing the exposure…
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Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…

Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Email Email marketing is a versatile tool for reaching both businesses and …
Events Events are powerful for connecting and engaging with audiences in rea…
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Webinars Webinars are online seminars that offer a cost-effective way to reach…
Conferences Conferences are a great way to network and learn industry trends in p…
Sponsorships Sponsorships allow brands to reach new audiences by associating with …
Trade Shows Trade shows are bustling events where companies showcase their produc…

Related Strategies

Name Description
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Webinar and Online Course Strategy Creating educational webinars and online courses to engage and educat…
Workshops and Seminars Strategy Hosting interactive workshops and seminars to educate and engage your…
Brand Activation Strategy Creating interactive experiences to engage customers and bring your b…
Event Marketing Strategy Hosting or participating in events to promote your brand and engage w…
Pop-Up Shops Strategy Setting up temporary retail locations to create buzz and engage custo…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Empowers creation of customizable event pages.
  • Integrates seamlessly with email marketing tools.
  • Provides real-time analytics for data-driven insights.
  • Enhances audience engagement through dynamic experiences.
  • Facilitates strategic decision-making with robust data.
  • Supports multichannel strategies for broader reach.

Cons

  • Limited integration with non-mainstream tools
  • Complex initial setup for new users
  • Higher cost for premium features
  • Steep learning curve for advanced features
  • Limited customization for email templates
  • Occasional technical glitches during peak usage