SplitMetrics

For Display Advertising, Mobile, Search Engines, Social Media

SplitMetrics is a sophisticated marketing tool designed to optimize app marketing strategies through data-driven insights and multichannel approaches. It specializes in enhancing app installs, customer acquisition, engagement, and retention by providing precise analytics on user behavior across display advertising, mobile platforms, search engines, and social media. SplitMetrics offers advanced A/B testing and conversion rate optimization features that empower marketers to refine customer acquisition and digital marketing strategies effectively. It supports comprehensive product marketing initiatives by leveraging data insights to drive engagement and retention. Ideal for professionals seeking to enhance their marketing campaigns with precise, actionable data insights, SplitMetrics is an essential tool for achieving measurable growth.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium

Objectives

Name Description
App Installs The marketing objective 'App Installs' focuses on increasing the numb…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Retention Retention in marketing focuses on keeping existing customers engaged …

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…

Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Search Engines Search engines are the go-to when you want to get noticed online. The…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Mobile Apps Mobile apps are a powerful tool for reaching users on the go. They of…
Push Notifications Get your messages in front of users directly on their devices. They'r…

Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Product Marketing Strategies Promoting a product involves highlighting its benefits, targeting the…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Predictive Analytics Strategy Using data and algorithms to forecast future trends and behaviors, a …
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances app installs with precise data insights.
  • Optimizes customer acquisition through targeted A/B testing.
  • Boosts engagement by analyzing user behavior patterns.
  • Improves retention with actionable analytics and insights.
  • Supports multichannel marketing with unified data platform.
  • Empowers marketers with conversion rate optimization tools.

Cons

  • Limited integration with non-mobile platforms.
  • Steep learning curve for beginners.
  • Pricing model may not suit small businesses.
  • Complex interface can overwhelm new users.
  • Limited support for non-English languages.
  • Requires ongoing investment in data interpretation.