SponsorUnited
For Events, Outdoor Advertising, PR, Radio, Social Media, Television
SponsorUnited is a premier sponsorship intelligence platform designed for marketing professionals seeking to optimize brand partnerships. It provides comprehensive data and analytics on sponsorship activities, offering insights into brand collaborations across industries. Key features include a robust database of sponsorship deals, brand partnership trends, and performance metrics, enabling marketers to enhance brand reputation and drive engagement. SponsorUnited supports objectives such as brand awareness, lead generation, and sales through channels like social media, television, and events. It empowers marketers to implement data-driven, multichannel, and influencer marketing strategies, ensuring effective customer acquisition and trust-building efforts in a competitive market landscape.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
|
Medium
|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
Intermediate
|
Medium
|
| Leverage sponsorships for exclusive promotional opportunities | Using sponsorships for exclusive promotional opportunities can effect… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Radio | Radio is a classic medium for advertising, offering large reach and a… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Related Sub-strategies
| Name | Description |
|---|---|
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Micro-Influencer Strategy | Partnering with micro-influencers, who have smaller but highly engage… |
Quick Facts
Website
https://sponsorunited.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Provides unparalleled sponsorship intelligence and analytics
- Offers comprehensive database of global sponsorship deals
- Enhances brand partnerships with data-driven insights
- Facilitates multichannel marketing strategies effectively
- Empowers influencer marketing through robust analytics
- Drives brand reputation with strategic collaborations
Cons
- Limited integration options with existing CRM systems
- Steep learning curve for new users
- High cost for small businesses
- Data may be overwhelming for small teams
- Limited customization of reporting features
- Occasional data accuracy issues