Spotify Marquee
For Display Advertising, Mobile, Social Media
Spotify Marquee is a digital marketing tool designed to boost an artist’s reach and engagement on the Spotify platform. It functions as a sponsored recommendation, notifying targeted listeners about new releases directly within the Spotify app. This tool supports brand awareness and customer acquisition strategies by leveraging Spotify’s rich data to pinpoint audiences most likely to engage. Marketers benefit from its ability to drive measurable increases in streams and followers, aligning with objectives like increased sales and traffic. Spotify Marquee is ideal for multichannel campaigns, integrating seamlessly with social media and mobile advertising to enhance overall marketing impact.
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Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Internet Radio | Internet radio is a great way to reach diverse audiences through audi… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Quick Facts
Website
https://artists.spotify.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Elevates artist visibility with targeted notifications
- Drives significant stream increases and engagement
- Utilizes Spotify’s rich audience data for precision
- Seamlessly integrates with multichannel campaigns
- Enhances reach with immersive, in-app experiences
- Boosts brand awareness through strategic targeting
Cons
- Limited to Spotify’s user base only
- High costs for independent artists
- Requires Spotify for Artists account
- Limited customization of ad formats
- Performance highly dependent on Spotify’s algorithm
- Not suitable for non-music brands