SumUp

For Events, In-Store, Marketplaces, Mobile, Social Media

SumUp is a versatile mobile point-of-sale (mPOS) solution designed to streamline payment processes for businesses of all sizes. It facilitates seamless transactions through its compact card readers and intuitive mobile app, allowing for quick and secure payments. Key features include real-time sales tracking, customizable receipts, and integration with various third-party applications. SumUp supports diverse marketing activities by enhancing customer acquisition, satisfaction, and engagement across channels such as mobile, social media, and in-store environments. It enables marketers to implement effective multichannel and digital marketing strategies, thereby boosting sales and fostering trust and loyalty among customers. Visit https://www.sumup.com for more information.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium

Objectives

Name Description
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Related Technologies

Name Description
Affiliate & Partner Marketing Affiliate & Partner Marketing technology is a strategic tool that ena…
Analytics & Data Tracking
Ecommerce Platforms & Marketplaces
Email Marketing & CRM

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Related Channels

Name Description
Events Events are powerful for connecting and engaging with audiences in rea…
In-Store In-Store marketing involves promoting products or services directly w…
Marketplaces Marketplaces are online platforms where you can sell a wide range of …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
In-Store Promotions In-store promotions are a traditional way to boost sales and brand aw…
Point-of-Sale (POS) Displays Point-of-Sale (POS) Displays catch customers' attention right at the …
Sampling Events Sampling events are all about giving people a chance to try your prod…
Mobile Apps Mobile apps are a powerful tool for reaching users on the go. They of…
Push Notifications Get your messages in front of users directly on their devices. They'r…
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Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Sales Strategies Boosting sales involves understanding customer needs, effective commu…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Customer Support Strategy Providing timely and effective assistance to customers through variou…
»

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Enhances customer acquisition with seamless payment solutions.
  • Boosts sales through real-time sales tracking analytics.
  • Strengthens customer trust with secure transactions.
  • Facilitates multichannel marketing via mobile and in-store integration.
  • Improves engagement with customizable receipt options.
  • Supports third-party app integration for expanded functionality.

Cons

  • Limited advanced reporting features for in-depth analysis.
  • Integration challenges with certain third-party applications.
  • Potential transaction fees can accumulate, impacting costs.
  • Requires stable internet connection for optimal performance.
  • Limited customization options for specific business needs.
  • Learning curve for non-tech-savvy users.