Tenjin

For Display Advertising, Mobile, Search Engines, Social Media

Tenjin is a comprehensive marketing analytics platform designed to optimize app installs, customer acquisition, engagement, retention, sales, and traffic. It equips marketing professionals with data-driven insights into user behavior across various channels, including display advertising, mobile, search engines, and social media. Key features include advanced attribution modeling, cohort analysis, and real-time reporting, enabling precise tracking of marketing spend and performance. Tenjin supports customer acquisition and retention strategies by integrating seamlessly with multichannel marketing efforts. Its robust analytics tools empower marketers to make informed decisions, maximize ROI, and drive growth through targeted digital marketing strategies. Discover more at Tenjin’s website.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium

Objectives

Name Description
App Installs The marketing objective 'App Installs' focuses on increasing the numb…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Retention Retention in marketing focuses on keeping existing customers engaged …
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…

Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Search Engines Search engines are the go-to when you want to get noticed online. The…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Mobile Apps Mobile apps are a powerful tool for reaching users on the go. They of…
Push Notifications Get your messages in front of users directly on their devices. They'r…
SMS Marketing SMS Marketing uses text messages to directly reach your customers' ph…

Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Big Data Analytics Strategy Using large amounts of data to understand customer behavior and impro…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B

Pros

  • Enables precise tracking of marketing spend.
  • Provides advanced attribution modeling insights.
  • Integrates seamlessly with multichannel marketing efforts.
  • Empowers data-driven decisions for marketers.
  • Optimizes app installs and customer acquisition.
  • Supports real-time reporting for quick insights.

Cons

  • Complex interface may overwhelm new users.
  • Limited support for non-mobile platforms.
  • High learning curve for advanced features.
  • Pricing may not suit small businesses.
  • Limited offline data integration options.
  • Requires manual setup for some integrations.