Totango
For Community, Content, Email, Events, Social Media
Totango is a leading customer success platform designed to enhance customer satisfaction, engagement, and retention. It offers marketing professionals a comprehensive suite of tools to manage and optimize customer relationships across various channels, including community, content, email, events, and social media. Key features include robust data analytics capabilities, personalized customer journey mapping, and automated engagement workflows. Totango supports customer acquisition, retention, and loyalty strategies, leveraging data-driven insights to drive impactful marketing decisions. Its versatile platform empowers marketers to build trust and loyalty through targeted campaigns and tailored experiences, ensuring long-term customer success and business growth. Visit Totango at www.totango.com.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Apply predictive analytics to personalise customer experiences and offers | Using predictive analytics to personalize customer experiences and of… |
Intermediate
|
Medium
|
| Develop customer lifetime value models to optimise marketing spend | Using customer lifetime value models helps you allocate your marketin… |
Intermediate
|
Medium
|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Measure impact through follow-up surveys and sales data | Evaluate your campaign effectiveness with follow-up surveys and sales… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM |
Related Promotes
| Name | Description |
|---|---|
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Related Sub-strategies
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Quick Facts
Website
https://www.totango.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances customer engagement with personalized journeys.
- Automates workflows for efficient marketing campaigns.
- Provides robust data analytics for informed decisions.
- Supports multi-channel strategies for wider reach.
- Boosts retention through tailored loyalty programs.
- Empowers marketers with data-driven insights.
Cons
- Limited integrations with certain CRM systems.
- Complex setup for non-technical users.
- Pricing tiers may not suit small businesses.
- Advanced features require steep learning curve.
- Customization options are somewhat limited.
- Occasional lag in data processing.