Voluum
For Affiliates, Display Advertising, Mobile, Search Engines, Social Media
Voluum is a sophisticated marketing analytics and tracking platform designed for data-driven marketers aiming to optimize their campaigns across multiple channels. It offers robust tracking capabilities for affiliates, display advertising, mobile, search engines, and social media. Voluum supports customer acquisition, engagement, lead generation, sales, and traffic growth through comprehensive data insights and real-time reporting. Key features include advanced campaign management, detailed analytics, and integration with various advertising networks. It empowers marketers to execute digital, influencer, and multichannel marketing strategies effectively, enhancing decision-making and performance. Voluum’s user-friendly interface and powerful tools make it an essential asset for achieving marketing objectives.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Track and measure referral success with analytics tools | Using analytics tools to track and measure referral success helps bus… |
Intermediate
|
Medium
|
| Use contextual targeting to display banners on relevant content | When you use contextual targeting, your banner ads pop up on web page… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Affiliates | Affiliates marketing is a cost-effective way to get others to promote… |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Affiliate Networks | Affiliate Networks connect businesses with affiliates to promote thei… |
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Related Sub-strategies
| Name | Description |
|---|---|
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://voluum.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances cross-channel campaign optimization with precision.
- Empowers data-driven decisions through real-time insights.
- Integrates seamlessly with diverse advertising networks.
- Facilitates advanced tracking for affiliate marketing.
- Boosts conversion rates via detailed analytics.
- Simplifies multichannel management with intuitive interface.
Cons
- Steep learning curve for beginners.
- Limited custom reporting options.
- Higher cost for premium features.
- Complex setup for initial integration.
- Limited native integrations with third-party tools.
- Occasional latency in real-time data updates.