Walmart DSP

For Display Advertising, Marketplaces, Mobile, Social Media

Walmart DSP (Demand-Side Platform) empowers marketers to leverage Walmart’s expansive retail ecosystem to drive brand awareness, customer acquisition, and sales. It provides advanced display advertising capabilities across Walmart’s digital properties, marketplaces, and social media. Key features include precise audience targeting through Walmart’s first-party data, enabling data-driven strategies that enhance engagement and reach. Marketers can optimize campaigns with real-time analytics and insights, ensuring effective multichannel marketing strategies. Walmart DSP supports diverse marketing activities, from mobile and digital marketing to customer acquisition and sales strategies, making it an essential tool for marketers aiming to increase traffic and achieve measurable results.

Related Marketing Tactics

Name Description Difficulty Cost
Ensure compliance with Walmart’s guidelines for better visibility Meeting Walmart’s guidelines can make your products more visible on i…
Intermediate
Medium
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Leverage Walmart’s TwoDay delivery programme to increase conversions Using Walmart’s TwoDay delivery program can be a game-changer for you…
Intermediate
Medium
Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Ecommerce Platforms & Marketplaces

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
Physical Product The Physical Product represents a tangible good that marketers have t…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Marketplaces Marketplaces are online platforms where you can sell a wide range of …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Retail Media Networks Retail Media Networks let brands place ads directly within online ret…
Walmart Marketplace Walmart Marketplace gives sellers a giant platform to reach millions …

Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Sales Strategies Boosting sales involves understanding customer needs, effective commu…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Channel-Specific Strategy Focusing marketing efforts on one specific channel to maximize its po…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Leverage Walmart’s extensive first-party data for precise targeting.
  • Optimize campaigns with real-time analytics and insights.
  • Access expansive retail ecosystem to drive brand awareness.
  • Enhance engagement through multichannel marketing strategies.
  • Increase sales with advanced display advertising capabilities.
  • Boost customer acquisition with data-driven strategies.

Cons

  • Limited integration with non-Walmart platforms.
  • Steep learning curve for new users.
  • Restrictive budget requirements for small businesses.
  • Complex reporting tools may overwhelm beginners.
  • Limited creative control over ad formats.
  • Dependency on Walmart’s ecosystem for success.