Walmart Performance Dashboard
For Display Advertising, Email, Marketplaces, Search Engines, Social Media
The Walmart Performance Dashboard is a sophisticated marketing analytics tool designed to empower marketing professionals with actionable insights into their campaigns on Walmart’s platform. It provides detailed performance metrics, allowing marketers to evaluate customer engagement, sales, and traffic effectively. Key features include real-time data tracking, customizable reports, and integration with various channels such as social media, email, and search engines. The dashboard supports diverse marketing strategies, including customer acquisition, retention, and multichannel approaches. By leveraging data-driven insights, marketers can optimize display advertising and marketplaces campaigns, fostering trust and loyalty with customers. This tool is essential for achieving marketing objectives efficiently.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Ensure compliance with Walmart’s guidelines for better visibility | Meeting Walmart’s guidelines can make your products more visible on i… |
Intermediate
|
Medium
|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Leverage Walmart’s TwoDay delivery programme to increase conversions | Using Walmart’s TwoDay delivery program can be a game-changer for you… |
Intermediate
|
Medium
|
| Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options | Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin… |
Intermediate
|
Medium
|
| Monitor seller performance metrics to refine strategy | Keeping an eye on seller performance metrics helps you tweak and opti… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Quick Facts
Website
https://sellerhelp.walmart.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Empowers data-driven decisions with real-time analytics.
- Optimizes campaigns through customizable performance reports.
- Enhances multichannel strategy integration seamlessly.
- Boosts customer acquisition with targeted insights.
- Elevates retention with precise engagement metrics.
- Fosters loyalty by refining customer trust metrics.
Cons
- Limited integration with non-Walmart platforms.
- Complex interface may require training.
- Real-time data can be overwhelming.
- Customization options can be restrictive.
- Pricing model lacks flexibility.
- Limited support for niche markets.