Walmart Sponsored Brands Tool
For Display Advertising, Marketplaces, Search Engines, Social Media
The Walmart Sponsored Brands Tool empowers marketers to enhance brand visibility on Walmart’s platform through targeted display advertising. It enables brands to create eye-catching ads featuring logos, custom headlines, and multiple products, strategically placed in search results. Key features include advanced targeting options, real-time performance analytics, and seamless integration with Walmart’s marketplace. This tool supports marketing activities focused on brand awareness, customer acquisition, and increased engagement by driving traffic and boosting sales. Designed for multichannel marketing strategies, it aligns with brand marketing, customer acquisition, and digital marketing objectives, making it an essential asset for professionals aiming to optimize their presence on Walmart.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Ensure compliance with Walmart’s guidelines for better visibility | Meeting Walmart’s guidelines can make your products more visible on i… |
Intermediate
|
Medium
|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Leverage Walmart’s TwoDay delivery programme to increase conversions | Using Walmart’s TwoDay delivery program can be a game-changer for you… |
Intermediate
|
Medium
|
| Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options | Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://connect.advertising.w…Pricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Boosts brand visibility with strategic ad placements
- Enhances targeting through advanced audience segmentation
- Provides real-time analytics for performance optimization
- Integrates seamlessly with Walmart’s marketplace ecosystem
- Increases engagement with eye-catching, multimedia ads
- Supports multichannel strategies for holistic marketing impact
Cons
- Limited to Walmart’s platform, reducing reach
- Complex setup process for new users
- Higher costs compared to some alternatives
- Limited customization for ad formats
- Requires ongoing management for best results
- Steep learning curve for performance analytics