WideOrbit
For Display Advertising, Mobile, Radio, Television
WideOrbit is a leading platform for managing and monetizing media sales, specifically designed for broadcasters and media companies. It streamlines operations across multiple channels including television, radio, and digital platforms, making it easier for marketing professionals to handle complex advertising campaigns. With features like integrated inventory management, real-time analytics, and automated billing, WideOrbit enhances efficiency and accuracy in media transactions. It supports a variety of marketing activities such as display advertising, mobile campaigns, and broadcast media sales, catering to objectives like brand awareness, customer engagement, and sales growth. WideOrbit is essential for executing data-driven and multichannel marketing strategies.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create high-quality, memorable TV ads with a strong message | High-quality, memorable TV ads can leave a lasting impression on dive… |
Intermediate
|
Medium
|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Leverage local TV to support community engagement efforts | Using local TV to support community engagement can be a great way to … |
Intermediate
|
Medium
|
| Leverage prime-time slots for maximum reach | Using prime-time slots on TV is a great way to get your brand or prod… |
Intermediate
|
Medium
|
| Monitor cable ad performance with local analytics tools | Keep tabs on how well your TV ads are doing with local analytics tool… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Public Relations & Media Outreach |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Radio | Radio is a classic medium for advertising, offering large reach and a… |
| Television | Television advertising is a powerful way to promote products and serv… |
Related Sub-channels
| Name | Description |
|---|---|
| National TV | National TV is a go-to channel for reaching a broad audience quickly … |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://www.wideorbit.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Streamlines multichannel media sales operations
- Enhances campaign efficiency with automation
- Provides real-time analytics for data-driven decisions
- Integrates seamlessly with existing inventory systems
- Supports diverse advertising channels effectively
- Facilitates accurate and automated billing processes
Cons
- Complex interface can overwhelm new users
- Limited customization in reporting features
- High cost for small businesses
- Integration challenges with non-standard systems
- Steep learning curve for advanced features
- Occasional lag in real-time data updates