Xandr

For Display Advertising, Mobile, Social Media

Xandr, a Microsoft company, is a sophisticated advertising platform designed to enhance brand awareness, customer acquisition, engagement, and sales. It offers advanced solutions for display advertising, mobile, and social media channels, making it ideal for multichannel marketing strategies. Xandr excels in data-driven marketing, providing insightful analytics and targeting capabilities that empower marketers to optimize campaigns for maximum reach and impact. Its robust tools support both customer acquisition and retention strategies, ensuring sustained growth and engagement. With a focus on precision and performance, Xandr enables marketing professionals to execute successful digital marketing strategies, driving traffic and achieving measurable results.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Incorporate retargeting strategies to re-engage past visitors Retargeting is about reconnecting with people who have already shown …
Intermediate
Medium
Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Social Media Ads Ads on popular social media platforms help brands engage their target…

Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Predictive Analytics Strategy Using data and algorithms to forecast future trends and behaviors, a …
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances brand awareness through multichannel strategies
  • Optimizes customer acquisition with precise targeting
  • Boosts engagement using insightful analytics
  • Drives sales via advanced display advertising
  • Improves reach with data-driven marketing
  • Supports sustained growth through retention strategies

Cons

  • Complex interface can overwhelm new users.
  • Limited integration with non-Microsoft platforms.
  • High cost may deter small businesses.
  • Steep learning curve for advanced features.
  • Occasional data latency issues reported.
  • Limited customer support outside business hours.