Xandr
For Display Advertising, Mobile, Social Media
Xandr, a Microsoft company, is a sophisticated advertising platform designed to enhance brand awareness, customer acquisition, engagement, and sales. It offers advanced solutions for display advertising, mobile, and social media channels, making it ideal for multichannel marketing strategies. Xandr excels in data-driven marketing, providing insightful analytics and targeting capabilities that empower marketers to optimize campaigns for maximum reach and impact. Its robust tools support both customer acquisition and retention strategies, ensuring sustained growth and engagement. With a focus on precision and performance, Xandr enables marketing professionals to execute successful digital marketing strategies, driving traffic and achieving measurable results.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use contextual targeting to display banners on relevant content | When you use contextual targeting, your banner ads pop up on web page… |
Intermediate
|
Medium
|
| Use programmatic display advertising to target relevant audiences | Programmatic display advertising automates the purchasing of ad space… |
Intermediate
|
Medium
|
| Use retargeting campaigns to re-engage users who have previously visited the site | Retargeting campaigns help reconnect with past site visitors. They're… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
| Utilise programmatic advertising for efficient targeting | Programmatic advertising automates ad buying using real-time data for… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://www.xandr.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances brand awareness through multichannel strategies
- Optimizes customer acquisition with precise targeting
- Boosts engagement using insightful analytics
- Drives sales via advanced display advertising
- Improves reach with data-driven marketing
- Supports sustained growth through retention strategies
Cons
- Complex interface can overwhelm new users.
- Limited integration with non-Microsoft platforms.
- High cost may deter small businesses.
- Steep learning curve for advanced features.
- Occasional data latency issues reported.
- Limited customer support outside business hours.