Yahoo Ad Tech API
For Display Advertising, Mobile, Search Engines, Social Media
Yahoo Ad Tech API empowers marketers by providing robust tools for data-driven marketing strategies, facilitating customer acquisition and retention. It supports a wide range of advertising activities, including app installs, brand awareness, and lead generation across channels such as display advertising, mobile, search engines, and social media. Key features include advanced targeting, real-time bidding, and comprehensive analytics, enabling marketers to optimize campaigns and maximize ROI. By integrating with Yahoo’s vast network, it enhances reach and engagement, driving traffic and sales. Ideal for marketers focused on multichannel strategies, Yahoo Ad Tech API is a crucial asset for achieving diverse marketing objectives.
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Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Quick Facts
Website
https://developer.yahooinc.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enables precise audience targeting through advanced segmentation.
- Facilitates real-time bidding for cost-effective ad placements.
- Provides comprehensive analytics for campaign optimization.
- Integrates with Yahoo’s vast network for enhanced reach.
- Supports multichannel strategies across diverse platforms.
- Boosts customer acquisition with data-driven insights.
Cons
- Limited integration with non-Yahoo platforms.
- Complex setup process for new users.
- Pricing model lacks transparency and flexibility.
- Limited support for smaller businesses.
- Analytics require technical expertise to fully utilize.
- Restricted customization options for niche markets.