Yahoo Video Ads Platform

For Display Advertising, Mobile, Social Media, Television

The Yahoo Video Ads Platform is a robust tool designed to amplify brand awareness and engagement through high-quality video content across multiple channels, including display advertising, mobile, social media, and television. This platform empowers marketing professionals by offering advanced targeting capabilities and data-driven insights, ensuring optimal reach and traffic. It supports a wide array of marketing activities such as brand marketing, content marketing, and customer acquisition strategies. By leveraging Yahoo’s extensive network, marketers can achieve significant views and engagement, making it an ideal solution for those aiming to enhance their multichannel marketing strategies with precision and impact. Explore more at ads.yahoo.com.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Monitor ad performance through local traffic and engagement data Monitoring ad performance through local traffic and engagement data h…
Intermediate
Medium
Monitor click-through rates and adjust strategies accordingly Monitoring click-through rates helps you see how well your ads are pe…
Intermediate
Medium
Optimise content for Yahoo’s specific search algorithms Making sure your content ranks well on Yahoo Search can help you reac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Traffic Increasing website traffic is a fundamental marketing objective focus…
Views The marketing objective 'Views' aims to maximize the number of times …

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Social Media Management

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…
Television Television advertising is a powerful way to promote products and serv…

Related Sub-channels

Name Description
Vimeo Vimeo is great for showcasing and sharing high-quality video content.…
YouTube YouTube is an online platform where you can upload and view videos on…
Social Media Ads Ads on popular social media platforms help brands engage their target…

Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
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Related Sub-strategies

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances brand visibility across multiple channels
  • Leverages Yahoo’s extensive network for reach
  • Offers advanced targeting for precise audience engagement
  • Provides data-driven insights for informed decisions
  • Supports diverse marketing strategies effectively
  • Maximizes engagement through high-quality video content

Cons

  • Limited integration with non-Yahoo platforms
  • Complex interface for new users
  • Higher cost for premium features
  • Limited geographical targeting options
  • Less flexibility in ad format customization
  • Requires significant data for optimal performance