Zemanta

For Content, Display Advertising, Social Media

Zemanta, a product of Outbrain, is a cutting-edge marketing tool designed for enhancing brand awareness and maximizing audience engagement. It integrates seamlessly into content and display advertising, as well as social media platforms, to optimize reach and drive traffic. With its advanced data-driven strategies, Zemanta supports content marketing and digital marketing initiatives by offering precise targeting and real-time analytics. It empowers marketers to execute effective multichannel and influencer marketing strategies, ensuring optimal content distribution across various digital channels. Zemanta’s robust platform provides professionals with the tools needed to achieve marketing goals such as increased views and expanded digital presence.

Related Marketing Tactics

Name Description Difficulty Cost
Collaborate with magazines for exclusive promotions Partnering with magazines for exclusive promotions helps you reach a …
Intermediate
Medium
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Leverage contextual targeting to reach relevant audiences Use contextual targeting to place your ads on websites and platforms …
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Place banners on high-traffic, relevant websites Placing banners on high-traffic, relevant websites can quickly grab a…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Traffic Increasing website traffic is a fundamental marketing objective focus…
Views The marketing objective 'Views' aims to maximize the number of times …

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Social Media Management

Related Promotes

Name Description
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
Podcast Podcasts are digital audio files available for streaming or download,…
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Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Social Media Ads Ads on popular social media platforms help brands engage their target…

Related Strategies

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Cross-Channel Campaign Strategy Coordinating marketing efforts across multiple channels to create a u…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances brand awareness with precision targeting.
  • Maximizes audience engagement through data-driven insights.
  • Integrates seamlessly with various digital channels.
  • Optimizes reach using multichannel marketing strategies.
  • Drives traffic with real-time analytics insights.
  • Empowers influencer marketing with robust tools.

Cons

  • Limited customization options for ad creatives.
  • Complex interface may overwhelm new users.
  • Higher costs for premium features.
  • Limited support for non-English languages.
  • Requires integration knowledge for optimal use.
  • Occasional data syncing issues across platforms.