Zeta Global
For Content, Display Advertising, Email, Mobile, Search Engines, Social Media
Zeta Global is a leading data-driven marketing technology company that empowers businesses to optimize customer acquisition, engagement, and retention through advanced analytics and machine learning. Its comprehensive platform supports a wide range of marketing activities, including content creation, display advertising, email marketing, mobile engagement, and social media campaigns. Zeta Global enables marketing professionals to leverage data-driven strategies for effective customer acquisition, retention, and lead generation. With a focus on multichannel marketing, it enhances digital marketing strategies by integrating loyalty and rewards programs. Marketing professionals benefit from its ability to drive sales and increase traffic across various channels, ensuring measurable outcomes.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Implement a unified CRM to track customer interactions and preferences | Set up a single CRM to see all your customer interactions in one plac… |
Intermediate
|
Medium
|
| Implement retargeting ads to recapture lost visitors | Retargeting ads are a smart way to keep your brand top-of-mind for pe… |
Intermediate
|
Medium
|
| Monitor ad performance through local traffic and engagement data | Monitoring ad performance through local traffic and engagement data h… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Related Sub-strategies
| Name | Description |
|---|---|
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://zetaglobal.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Leverages advanced analytics for precise targeting
- Integrates multichannel campaigns seamlessly
- Enhances engagement with data-driven insights
- Optimizes retention with loyalty programs
- Boosts acquisition through machine learning
- Increases sales via personalized strategies
Cons
- Complex interface can overwhelm new users
- Steep learning curve for advanced features
- Limited integration with non-partner platforms
- Pricing model may not suit small businesses
- Requires significant data for optimal performance
- Customization options are somewhat restricted