Another New Facebook Test
Official WebsiteThis is a test description
Pros
- Cost-Efficiency: Advertisers only pay when viewers watch at least 30 seconds or the entire ad (whichever is less), providing a cost-effective solution for reaching potential customers.
- Targeted Reach: YouTube's vast array of targeting options allows advertisers to reach specific demographics, interests, and behaviors, ensuring ads are seen by relevant audiences.
vs
Cons
- Competition: With over 2 billion monthly active users, YouTube is a crowded platform, making it difficult for new creators to stand out.
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |
launch
December 2010