Est. 1998
Google is a global leader in digital marketing, offering a suite of tools designed to empower businesses to connect with target audiences. Key offerings include Google Ads, enabling pay-per-click advertising across its search engine and partner sites, and Google Analytics, providing insights into website performance and user behavior. Additionally, Display & Video 360 offers a programmatic advertising solution for executing digital campaigns. Google's target market ranges from small enterprises to large corporations seeking to enhance digital presence and customer engagement. Its clients span diverse industries, leveraging Google's platforms to drive brand awareness and conversions. Google's unique value proposition is its unparalleled reach, sophisticated targeting capabilities, and data-driven insights, making it a pivotal partner for marketers aiming for measurable results in a competitive digital landscape.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test banner designs and messaging to optimise results | Testing different banner designs and messaging helps you figure out w… |
Intermediate
|
Medium
|
| A/B test different ad formats and placements to optimise performance | Experimenting with different ad formats and placements helps you find… |
Intermediate
|
Medium
|
| A/B test different ad formats for optimal performance | Experiment with different ad formats to find the most effective one f… |
Intermediate
|
Medium
|
| A/B test email elements to optimise performance | Experimenting with different elements in your emails, like subject li… |
Intermediate
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Medium
|
| Analyse YouTube Analytics to refine video strategy | Dive into YouTube Analytics to figure out what’s working and what’s n… |
Intermediate
|
Medium
|
| Analyse blog performance through Google Analytics and refine strategy | Use Google Analytics to track how well your blog is performing, then … |
Intermediate
|
Medium
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| Google App Campaigns | Google App Campaigns help you promote your app across Google platform… |
Intermediate
|
Medium
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| Google Call-Only Ads | Google Call-Only Ads make it easy to drive direct phone calls to your… |
Intermediate
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Medium
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| Google Discovery Ads | Google Discovery Ads are super versatile ads that appear across Googl… |
Intermediate
|
Medium
|
| Google Display Ads | Google Display Ads allow you to show your ads across a vast network o… |
Intermediate
|
Medium
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| Google Dynamic Search Ads | With Google Dynamic Search Ads, you don’t need to manage keywords man… |
Intermediate
|
Medium
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| Google Local Services Ads | Google Local Services Ads help local service providers appear at the … |
Intermediate
|
Medium
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| Google Performance Max Ads | Performance Max Ads offer an all-in-one solution by automating your a… |
Intermediate
|
Medium
|
| Google Remarketing Ads | Google Remarketing Ads help you re-engage visitors who've interacted … |
Intermediate
|
Medium
|
| Google Responsive Search Ads (RSA) | Responsive Search Ads allow you to create multiple headlines and desc… |
Intermediate
|
Medium
|
| Google Search Ads | Ads that pop up when you search for stuff on Google. They can be real… |
Intermediate
|
Medium
|
| Google Shopping Ads | Google Shopping Ads are a powerful tool for showcasing your products … |
Intermediate
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Medium
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| Google Smart Campaigns | Google Smart Campaigns automate your online advertising, making it ea… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
|
Medium
|
| Implement a local SEO strategy, including Google My Business optimisation | Boost your local business visibility by optimizing your Google My Bus… |
Intermediate
|
Medium
|
| Implement negative keyword lists to reduce wasted spend | Negative keyword lists help make your ad spend more efficient by excl… |
Intermediate
|
Medium
|
| Leverage YouTube Shorts for quick, engaging content | YouTube Shorts allows you to quickly capture attention with engaging,… |
Intermediate
|
Medium
|
| Leverage automation and machine learning for bid adjustments | Using automation and machine learning to adjust bids helps optimize y… |
Intermediate
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Medium
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| Measure ad impact through sales and brand lift studies | Measuring ad impact through sales and brand lift studies helps you un… |
Intermediate
|
Medium
|
| Monitor SEO performance using tools like Google Analytics and Search Console | Keep tabs on how well your website ranks on search engines using Goog… |
Intermediate
|
Medium
|
| Run dynamic search ads to capture new keyword opportunities | Running dynamic search ads helps you find new keyword opportunities b… |
Intermediate
|
Medium
|
| Run geo-targeted campaigns to focus on specific regions | Geo-targeted campaigns hone in on specific regions to make sure your … |
Intermediate
|
Medium
|
| Use YouTube playlists to organise content and increase watch time | Creating YouTube playlists helps keep your content organized and enco… |
Intermediate
|
Medium
|
| Use ad extensions (sitelinks, callouts) to enhance ad visibility | Ad extensions make your ads more prominent and helpful by adding extr… |
Intermediate
|
Medium
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| Use geo-targeting to reach specific locations | Geo-targeting aims to reach audiences in specific locations by showin… |
Intermediate
|
Medium
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| Use local SEO strategies, such as Google My Business optimisation | Optimize your local SEO by setting up and fine-tuning your Google My … |
Intermediate
|
Medium
|
| Use responsive display ads for automatic resizing across platforms | Responsive display ads automatically adjust their size, format, and a… |
Intermediate
|
Medium
|
| Utilise remarketing to target past website visitors | Remarketing helps bring back potential customers who've previously sh… |
Intermediate
|
Medium
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