Point-of-Sale (POS) Displays

Point-of-Sale (POS) Displays catch customers’ attention right at the checkout, boosting impulse buys and brand visibility. While they can be highly effective, they can also be costly and take up valuable space.

Related Tactics

Name	Description	Difficulty	Cost
Leverage POS displays to complement broader in-store promotions	Use in-store POS displays to grab customers' attention and highlight …	Intermediate	Medium
Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options	Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin…	Intermediate	Medium
Leverage digital displays for dynamic, engaging content	Use digital displays to showcase captivating and dynamic content that…	Intermediate	Medium
Leverage point-of-purchase displays for high-impact promotions	Point-of-purchase (POP) displays grab attention right when customers …	Intermediate	Medium
Measure ad impact through local sales and traffic data	Track and monitor the success of your ads using real-world sales and …	Intermediate	Medium
Measure campaign success through national sales data	National sales data can give you a clear idea of how well your campai…	Intermediate	Medium
Measure effectiveness through customer feedback and sales	It's all about understanding what works and what doesn't by listening…	Intermediate	Medium
Measure effectiveness through local sales and traffic data	Using local sales and traffic data is a way to identify what's workin…	Intermediate	Medium
Measure effectiveness through local sales data and foot traffic	Track how well your local marketing efforts work by examining sales d…	Intermediate	Medium
Monitor display effectiveness through sales and foot traffic data	Analyzing display effectiveness through sales and foot traffic data c…	Intermediate	Medium

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Quick Facts

Parent Channel:

In-Store

Pros

Increases Visibility: POS displays directly catch the customer’s eye during purchase, boosting brand exposure.
Boosts Impulse Purchases: These displays can drive last-minute buying decisions, increasing sales.
Targeted Advertising: POS displays can be strategically placed to target specific products and promotions.
Supports Branding: They reinforce brand image and awareness right at the point of purchase.
Customizable: These displays can be tailored to fit promotions, seasons, and marketing campaigns.
Enhances Customer Experience: Well-designed displays can make the shopping experience more engaging and informative.
Drives Immediate Action: POS displays encourage customers to act quickly on special deals or new products.

Cons

Space-Consuming: POS displays can take up valuable floor space in the store.
Cost: They can be expensive to design, produce, and install.
Maintenance: POS displays need regular upkeep to ensure they remain effective and attractive.
Limited Reach: They are only seen by customers already in the store, limiting their audience.
Clutter Risk: Too many displays can lead to visual clutter and overwhelm customers.
Not Suitable for All Products: Some items may not benefit from this type of advertising.
Short-lived Impact: Their effectiveness may wane over time as customers become accustomed to them.

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