Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Partner with industry experts to co-host webinars or courses | By collaborating with industry experts for webinars or courses, you c… |
Intermediate
|
Medium
|
| Partner with industry experts to navigate new market dynamics | Teaming up with industry experts can give your brand insights and cre… |
Intermediate
|
Medium
|
| Partner with local businesses for co-branded ads | Teaming up with local businesses for co-branded ads can create a sens… |
Intermediate
|
Medium
|
| Partner with local businesses or events for co-branded ads | Teaming up with local businesses or events for co-branded ads expands… |
Intermediate
|
Medium
|
| Partner with local organisations for co-branded community initiatives | Join forces with local organizations to turn small community initiati… |
Intermediate
|
Medium
|
| Partner with nonprofits or community organisations to support causes | Teaming up with nonprofits or community organizations to support caus… |
Intermediate
|
Medium
|
| Partner with other brands to offer exclusive co-branded rewards | Teaming up with another brand lets you offer unique co-branded reward… |
Intermediate
|
Medium
|
| Partner with other exhibitors for cross-promotion opportunities | Partnering with other exhibitors lets you tap into their audience, an… |
Intermediate
|
Medium
|
| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
Intermediate
|
Medium
|
| Partner with satellite radio shows for sponsorships | Partnering with satellite radio shows for sponsorships is a savvy mov… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.