Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Partner with sponsored events for co-branded promotions | Partnering with sponsored events for co-branded promotions can create… |
Intermediate
|
Medium
|
| Partner with suppliers to source sustainable materials | By collaborating with suppliers for sustainable materials, you can ma… |
Intermediate
|
Medium
|
| Plan for eventual exit or expansion based on joint venture success | Thinking about growing your business or making an exit strategy? Tact… |
Intermediate
|
Medium
|
| Promote partnership rewards through cross-channel marketing efforts | Cross-channel marketing to promote partnership rewards helps you reac… |
Intermediate
|
Medium
|
| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
|
Medium
|
| Provide exclusive access to products or events for ambassadors | Providing exclusive access to upcoming products or events for ambassa… |
Intermediate
|
Medium
|
| Regularly evaluate community relations strategies to ensure alignment | Regularly evaluating community relations strategies helps ensure alig… |
Intermediate
|
Medium
|
| Regularly evaluate partnerships for continued alignment and mutual benefit | Regularly checking on partnerships ensures that both sides are still … |
Intermediate
|
Medium
|
| Regularly evaluate sponsorships to ensure alignment and ROI | Regularly assessing sponsorships ensures they still fit with your com… |
Intermediate
|
Medium
|
| Regularly review the alliance's performance and adjust strategies | Keeping an eye on how your alliance is doing and tweaking plans can h… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.