Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Run co-marketing campaigns with complementary brands | Team up with brands that complement your product or service to co-cre… |
Intermediate
|
Medium
|
| Share content through partnerships with other brands or companies | This tactic leverages joint efforts with other brands to create and d… |
Intermediate
|
Medium
|
| Share data and insights to optimise partnership outcomes | Sharing insightful data and analytics with partners can help align yo… |
Intermediate
|
Medium
|
| Tailor content based on customer journey stage and persona | Creating content that matches where customers are in their journey an… |
Intermediate
|
Medium
|
| Target ads to specific local events or seasons | Targeting ads to specific local events or seasons can boost brand vis… |
Intermediate
|
Medium
|
| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
Intermediate
|
Medium
|
| Use a phased approach to enter new markets gradually | Entering new markets gradually helps in understanding market dynamics… |
Intermediate
|
Medium
|
| Use analytics to track support performance and identify areas for improvement | Tracking support performance with analytics helps pinpoint strengths … |
Intermediate
|
Medium
|
| Use branded giveaways to increase brand visibility | Branded giveaways are a great way to get your name out there. They’re… |
Intermediate
|
Medium
|
| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.