Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use branded merchandise or giveaways to enhance the activation experience | Giving away branded merchandise or freebies can make your brand more … |
Intermediate
|
Medium
|
| Use community events to build relationships and trust | Building relationships and trust through community events involves en… |
Intermediate
|
Medium
|
| Use community relations to support broader corporate social responsibility (CSR) goals | Connecting with your community shows you're committed to doing good, … |
Intermediate
|
Medium
|
| Use conference sponsorships to increase visibility | Sponsoring conferences can effectively boost your visibility and cred… |
Intermediate
|
Medium
|
| Use data-driven insights to guide strategic decision-making | Using data-driven insights to guide strategic decisions can give you … |
Intermediate
|
Medium
|
| Use influencer events to build stronger relationships and loyalty | Hosting influencer events can help you connect with your audience mor… |
Intermediate
|
Medium
|
| Use integrated marketing campaigns to promote consistency | Integrated marketing campaigns revolve around using multiple channels… |
Intermediate
|
Medium
|
| Use interactive installations or events to create memorable brand experiences | Interactive installations and events create unforgettable brand exper… |
Intermediate
|
Medium
|
| Use joint marketing efforts to reach new customer segments | Want to tap into new customer segments? Partnering with other brands … |
Intermediate
|
Medium
|
| Use lead magnets (discounts, free trials) to capture email addresses | Offering a discount or a free trial in exchange for an email address … |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.