Brand Activation Strategy
Creating interactive experiences to engage customers and bring your brand to life. This strategy can build strong connections and drive awareness, but requires creativity and significant effort to execute effectively.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
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Medium
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| Collaborate with local influencers to draw crowds | Partnering with local influencers helps draw crowds to your event or … |
Intermediate
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Medium
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| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
|
Medium
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| Conduct live demonstrations or product launches | Live demonstrations and product launches are dynamic ways to showcase… |
Intermediate
|
Medium
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| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
Intermediate
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Medium
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| Create a unique selling proposition (USP) and communicate it consistently across all channels | Stand out with a unique selling proposition - a distinct message that… |
Intermediate
|
Medium
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| Create an interactive experience within the pop-up to encourage engagement | Make pop-ups fun and interactive to grab attention and keep users eng… |
Intermediate
|
Medium
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| Create and promote Events to drive participation | Create and promote events to build excitement and draw participation.… |
Intermediate
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Medium
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| Create engaging and visually appealing ad creatives | Crafting eye-catching and engaging ad creatives makes your brand stan… |
Intermediate
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Medium
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| Create high-quality, memorable TV ads with a strong message | High-quality, memorable TV ads can leave a lasting impression on dive… |
Intermediate
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Medium
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| Design an attractive, interactive booth to draw attendees | Drawing a crowd with an attractive, interactive booth at events sound… |
Intermediate
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Medium
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| Design attractive, eye-catching displays for in-store placement | Create visually striking and well-designed displays to capture custom… |
Intermediate
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Medium
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| Design packaging that stands out and reinforces product differentiation | Distinctive packaging influences purchase decisions by catching atten… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a co-branded product or campaign to attract shared customers | When two brands join forces to create something new together, they sh… |
Intermediate
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Medium
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| Develop a pre-launch teaser campaign to build anticipation | Creating buzz before your product launch sets the stage for a success… |
Intermediate
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Medium
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| Develop a themed event that aligns with your brand and influencer interests | Host an event that not only reflects your brand but also resonates wi… |
Intermediate
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Medium
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| Develop a unique theme or concept for the pop-up to attract attention | Creating a unique and eye-catching theme for a pop-up shop can attrac… |
Intermediate
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Medium
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| Develop catchy jingles or slogans for brand recognition | Creating catchy jingles or memorable slogans can make your brand inst… |
Intermediate
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Medium
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| Develop co-branded campaigns or promotions | Team up with another brand to create joint promotions and campaigns. … |
Intermediate
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Medium
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| Develop community outreach programmes aligned with brand values | Get involved in the community through programs that reflect your bran… |
Intermediate
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Medium
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| Develop creative, attention-grabbing ad scripts | Creating creative and attention-grabbing ad scripts means crafting en… |
Intermediate
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Medium
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| Develop engaging in-store events or activities | Hosting events or activities in your store can create an incredible b… |
Intermediate
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Medium
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| Develop engaging, relatable ads with local appeal | Creating ads that resonate with the local culture and preferences can… |
Intermediate
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Medium
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| Develop hands-on activities or breakout sessions for interactive learning | Want to make learning fun and effective? Engage your audience with ha… |
Intermediate
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Medium
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| Develop immersive, experiential marketing campaigns to engage customers | Create unique, interactive experiences that captivate and engage your… |
Intermediate
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Medium
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| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
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Medium
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| Distribute free samples at high-traffic locations or events | Handing out free samples in bustling spots or at popular events can q… |
Intermediate
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Medium
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| Encourage customer participation with contests or giveaways | Hosting contests or giveaways is a great way to grab attention and ge… |
Intermediate
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Medium
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| Encourage user participation through contests or challenges | Hosting contests or challenges is a fun way to engage your audience. … |
Intermediate
|
Medium
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| Engage with attendees or audiences through branded activations | Get people talking with hands-on branded experiences! This method bui… |
Intermediate
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Medium
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| Engage with customers through live demonstrations | Live demonstrations let you connect with customers directly, showing … |
Intermediate
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Medium
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| Engage with key decision-makers through direct mail or personalised gifts | Sending direct mail or personalized gifts grabs attention in a tangib… |
Intermediate
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Medium
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| Engage with local communities through events and sponsorships | Want to make a real connection? Hosting events and sponsoring local a… |
Intermediate
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Medium
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| Gather customer feedback during activations to refine future strategies | Use active customer feedback during events to fine-tune future strate… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
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Medium
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| Highlight sustainable practices and eco-friendly products in marketing materials | Use marketing materials to showcase your business's sustainable pract… |
Intermediate
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Medium
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| Host a launch event or webinar to unveil the new product | Reveal your product in style with a launch event or webinar. It's a f… |
Intermediate
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Medium
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| Host branded workshops or sessions at conferences | Hosting branded workshops or sessions at conferences helps you connec… |
Intermediate
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Medium
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| Host exclusive events (virtual or in-person) tailored to influencers | Organize unique events for influencers to create buzz and build an au… |
Intermediate
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Medium
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| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
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Medium
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| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
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Medium
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| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
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Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
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Medium
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| Host webinars or events to showcase new offerings and changes | Webinars or events are a great way to show new products or changes wh… |
Intermediate
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Medium
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| Identify high-traffic locations for temporary pop-up shops | Scouting for the perfect high-traffic locations for your pop-up shop … |
Intermediate
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Medium
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| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
Intermediate
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Medium
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| Implement story ads for immersive, full-screen experiences | Story ads are eye-catching, full-screen experiences on social media p… |
Intermediate
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Medium
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| Include QR codes or website links to drive online engagement | Using QR codes or website links helps direct people to your online co… |
Intermediate
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Medium
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| Include high-quality images and compelling copy | High-quality images and compelling copy grab attention, enhance brand… |
Intermediate
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Medium
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| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
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Medium
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| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
Intermediate
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Medium
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| Launch social media challenges or contests to encourage user participation | Create buzz by getting people involved with fun and engaging challeng… |
Intermediate
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Medium
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| Leverage POS displays to complement broader in-store promotions | Use in-store POS displays to grab customers' attention and highlight … |
Intermediate
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Medium
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| Leverage Snapchat’s AR filters and lenses for interactive content | Engage your audience with immersive Snapchat AR filters and lenses. T… |
Intermediate
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Medium
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| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
Intermediate
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Medium
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| Leverage conferences for networking and business development | Attending conferences can boost your business by building strong conn… |
Intermediate
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Medium
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| Leverage digital displays for dynamic, engaging content | Use digital displays to showcase captivating and dynamic content that… |
Intermediate
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Medium
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| Leverage digital transit ads for dynamic content | Engaging with commuters through digital transit ads offers dynamic an… |
Intermediate
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Medium
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| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
Intermediate
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Medium
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| Leverage influencer partnerships to promote the product pre- and post-launch | Influencer partnerships are a great way to generate buzz for your pro… |
Intermediate
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Medium
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| Leverage influencers to distribute samples and share their experiences | Partnering with influencers to distribute and talk about product samp… |
Intermediate
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Medium
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| Leverage interactive ads to encourage listener participation | Interactive ads invite people to engage directly with your content, m… |
Intermediate
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Medium
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| Leverage point-of-purchase displays for high-impact promotions | Point-of-purchase (POP) displays grab attention right when customers … |
Intermediate
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Medium
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| Leverage radio contests or giveaways for engagement | Running contests or giveaways on radio is a fun way to get people tal… |
Intermediate
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Medium
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| Leverage sponsorships for exclusive promotional opportunities | Using sponsorships for exclusive promotional opportunities can effect… |
Intermediate
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Medium
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| Leverage the pop-up as a test market for new products or concepts | Using pop-up stores is a great way to test new products or concepts w… |
Intermediate
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Medium
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| Leverage trade shows for networking and relationship-building | Attending trade shows is a great way to meet industry leaders, potent… |
Intermediate
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Medium
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| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
Intermediate
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Medium
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| Measure activation success through attendance, engagement, and social media impact | Measuring activation success by looking at attendance, engagement, an… |
Intermediate
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Medium
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| Measure ad impact through sales and brand lift studies | Measuring ad impact through sales and brand lift studies helps you un… |
Intermediate
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Medium
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| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
Intermediate
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Medium
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| Offer free samples of new or popular products | Giving out free samples of new or popular products is a great way to … |
Intermediate
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Medium
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| Offer incentives for influencers to create content during the event | Get influencers hyped to cover your event by offering them incentives… |
Intermediate
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Medium
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| Offer samples as a reward for completing surveys or engaging with the brand | Get customers excited by offering them free samples for completing su… |
Intermediate
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Medium
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| Participate in international trade shows or industry events | Going to international trade shows or industry events helps you get i… |
Intermediate
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Medium
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| Partner with TV networks for exclusive sponsorships | Teaming up with TV networks for exclusive sponsorships can give your … |
Intermediate
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Medium
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| Partner with brands for co-branded in-store events | Co-branded in-store events leverage collaboration between brands to h… |
Intermediate
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Medium
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| Partner with conference organisers for exclusive promotions | Team up with conference organizers for exclusive promotions to expand… |
Intermediate
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Medium
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| Partner with influencers or celebrities to draw attention to activations | Leveraging influencers or celebrities can really draw attention to yo… |
Intermediate
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Medium
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| Partner with local businesses to enhance pop-up appeal | Boost your pop-up event by teaming up with local businesses. This str… |
Intermediate
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Medium
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| Partner with local transit authorities for exclusive placements | Maximize visibility by placing ads in buses, subways, and other local… |
Intermediate
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Medium
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| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
Intermediate
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Medium
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| Partner with radio hosts for live reads or endorsements | Working with radio hosts for live reads or endorsements gives you a w… |
Intermediate
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Medium
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| Partner with retailers for exclusive POS placements | Boost your visibility and sales by teaming up with retailers to get e… |
Intermediate
|
Medium
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| Partner with retailers for exclusive sampling opportunities | Want to get your product directly into customers' hands while enhanci… |
Intermediate
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Medium
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| Partner with sponsored events for co-branded promotions | Partnering with sponsored events for co-branded promotions can create… |
Intermediate
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Medium
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| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
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Medium
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| Provide exclusive access to products or events for ambassadors | Providing exclusive access to upcoming products or events for ambassa… |
Intermediate
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Medium
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| Provide influencers with branded experiences or products to share | Giving influencers free branded products or exclusive experiences get… |
Intermediate
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Medium
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| Redesign the logo, website, and packaging to reflect the new brand image | Redesigning visual elements like the logo, website, and packaging can… |
Intermediate
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Medium
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| Regularly update POS displays to maintain freshness | Keeping your POS (Point of Sale) displays up-to-date ensures that the… |
Intermediate
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Medium
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| Run a "try before you buy" campaign to reduce purchase hesitation | Offer customers a chance to try your product or service before buying… |
Intermediate
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Medium
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| Run a social media campaign with countdowns and sneak peeks | Engage your audience with an exciting countdown and sneak peeks campa… |
Intermediate
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Medium
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| Run contests and giveaways to boost engagement | Running contests and giveaways can quickly boost engagement and attra… |
Intermediate
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Medium
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| Run contests or challenges that incentivise content creation from users | Running contests or challenges that incentivize user-generated conten… |
Intermediate
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Medium
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| Run contests or giveaways to increase follower engagement | Boost your follower engagement by running fun contests or giveaways. … |
Intermediate
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Medium
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| Run time-sensitive promotions to create urgency | Creating limited-time offers can drive immediate customer action but … |
Intermediate
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Medium
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| Snapchat App Install Ads | Drive app downloads while reaching a younger audience through Snapcha… |
Intermediate
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Medium
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| Snapchat Filters Ads | Snapchat Filter Ads are fun, customizable overlays for photos and vid… |
Intermediate
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Medium
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| Snapchat Lenses Ads | Snapchat Lenses Ads are interactive and fun, allowing your audience t… |
Intermediate
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Medium
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| Target high-footfall areas for maximum visibility | Boost your brand's visibility by placing ads where lots of people nat… |
Intermediate
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Medium
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| Target high-traffic locations for maximum exposure | Maximize your brand's visibility by placing ads in bustling areas. Gr… |
Intermediate
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Medium
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| Target high-traffic routes and locations for maximum exposure | Putting your ads on high-traffic routes and locations maximizes visib… |
Intermediate
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Medium
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| TikTok Branded Effects Ads | TikTok Branded Effects Ads lets you create engaging, custom effects t… |
Intermediate
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Medium
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| TikTok Branded Hashtag Challenge Ads | This ad format on TikTok invites users to participate in a branded ha… |
Intermediate
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Medium
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| Use POS displays to enhance brand visibility and recognition | POS displays are a great way to boost brand visibility and get more r… |
Intermediate
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Medium
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| Use POS displays to promote new or seasonal products | Promote your new or seasonal products using point-of-sale (POS) displ… |
Intermediate
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Medium
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| Use QR codes in ads to drive online engagement | Adding QR codes to ads is a smart way to drive online engagement. It … |
Intermediate
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Medium
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| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
Intermediate
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Medium
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| Use a targeted approach by sampling products in specific markets or demographics | Sampling products in specific markets or demographics is a clever way… |
Intermediate
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Medium
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| Use bold, simple designs for high visibility | Using bold, simple designs makes your advertisement easy to spot, ens… |
Intermediate
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Medium
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| Use branded giveaways to increase brand visibility | Branded giveaways are a great way to get your name out there. They’re… |
Intermediate
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Medium
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| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
Intermediate
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Medium
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| Use branded materials to enhance sampling experience | Enhancing the sampling experience with branded materials makes your b… |
Intermediate
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Medium
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| Use branded merchandise or giveaways to enhance the activation experience | Giving away branded merchandise or freebies can make your brand more … |
Intermediate
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Medium
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| Use brochures at events, trade shows, and in-store displays | Brochures are a great way to provide detailed information about your … |
Intermediate
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Medium
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| Use celebrity endorsements to increase ad effectiveness | Celebrity endorsements can boost your brand's credibility and attract… |
Intermediate
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Medium
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| Use community events to build relationships and trust | Building relationships and trust through community events involves en… |
Intermediate
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Medium
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| Use conference sponsorships to increase visibility | Sponsoring conferences can effectively boost your visibility and cred… |
Intermediate
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Medium
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| Use flyers to build community awareness and engagement | Flyers are a great way to spread the word around your community. They… |
Intermediate
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Medium
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| Use in-store signage to guide customers to promotions | In-store signage helps customers discover promotions while shopping, … |
Intermediate
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Medium
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| Use influencer marketing to promote the co-branded product or service | Partnering with influencers helps spread the word about your co-brand… |
Intermediate
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Medium
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| Use interactive elements to engage customers | Using interactive elements like polls, quizzes, and interactive video… |
Intermediate
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Medium
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| Use interactive installations or events to create memorable brand experiences | Interactive installations and events create unforgettable brand exper… |
Intermediate
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Medium
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| Use local TV ads to drive traffic to nearby stores or events | Local TV ads are a popular method to boost foot traffic to your nearb… |
Intermediate
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Medium
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| Use local talent or influencers for ad campaigns | Leverage local influencers or talents to make your ad campaigns feel … |
Intermediate
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Medium
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| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use samples to cross-promote complementary products | Using samples to cross-promote complementary products is a clever way… |
Intermediate
|
Medium
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| Use sampling events to gather customer feedback | Sampling events are a great way to connect with customers and gather … |
Intermediate
|
Medium
|
| Use sponsorships to increase brand visibility and awareness | Sponsorships boost your brand's visibility by aligning with popular e… |
Intermediate
|
Medium
|
| Use storytelling techniques to create compelling and memorable content | Crafting stories that captivate your audience. Using storytelling in … |
Intermediate
|
Medium
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| Use storytelling techniques to engage viewers emotionally | Capture attention and create emotional connections by telling compell… |
Intermediate
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Medium
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| Use street furniture ads to complement other outdoor advertising efforts | Enhance your existing outdoor advertising campaigns by utilizing stre… |
Intermediate
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Medium
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| Use transit ads for seasonal or event-based promotions | Transit ads are effective for reaching a large audience during season… |
Intermediate
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Medium
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| Use vibrant, eye-catching designs for ads on benches, kiosks, and shelters | Designing vibrant ads for benches, kiosks, and shelters helps capture… |
Intermediate
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Medium
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| Use visually appealing designs with strong calls to action | Catch your audience's eye with attractive visuals and clear calls to … |
Intermediate
|
Medium
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| Use workshops to demonstrate product value and address customer needs | Running workshops to show off your product can build trust and highli… |
Intermediate
|
Medium
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| Utilise PR efforts to gain media coverage for the launch | Getting media coverage through PR efforts is an effective way to crea… |
Intermediate
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Medium
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| Utilise influencer marketing to promote new product lines | Influencer marketing can give your new product lines a big boost by l… |
Intermediate
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Medium
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| Utilise micro-influencers for product launches or seasonal campaigns | Using micro-influencers for product launches or seasonal campaigns is… |
Intermediate
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Medium
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| Utilise storytelling to convey the unique value proposition | Storytelling in marketing grabs your audience's attention by sharing … |
Intermediate
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Medium
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| Utilise workshops as a networking opportunity for attendees | Workshops are a great way to meet new people, build relationships, an… |
Intermediate
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Medium
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| X Image Ads | X Image Ads are visual-based ads on the platform formerly known as Tw… |
Intermediate
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Medium
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| BrandCrowd | BrandCrowd is a sophisticated branding tool designed to empower marke… |
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| Frontier Advertising | Frontier Advertising is a comprehensive marketing tool designed to en… |
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| Lucidpress | Lucidpress is a dynamic design and brand management platform tailored… |
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| Meta Spark AR Studio | Meta Spark AR Studio empowers marketers by providing a robust platfor… |
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| Mobilize | Mobilize is an innovative marketing platform designed to enhance enga… |
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| Mood Media | Mood Media is a leading marketing tool specializing in creating immer… |
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| Sendoso | Sendoso is a leading sending platform that empowers marketing profess… |
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| SoPost | SoPost is a sophisticated marketing tool designed to enhance brand ex… |
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Pros
- Enhanced engagement: Brand activation creates interactive experiences that actively involve customers, fostering deeper engagement and connection with your brand.
- Increased brand awareness: These events generate buzz and attract attention, significantly boosting your brand’s visibility in a short period.
- Memorable experiences: Unique and immersive brand activations leave a lasting impression on customers, increasing the likelihood of word-of-mouth marketing.
- Direct customer feedback: Interacting with customers in real-time allows for immediate feedback, providing valuable insights for future marketing strategies.
- Stronger brand loyalty: Engaging experiences can foster emotional connections, enhancing customer loyalty and long-term brand affinity.
- Content creation opportunities: Brand activations provide rich content for social media and marketing campaigns, amplifying reach and engagement.
- Differentiation: Creative activations help differentiate your brand from competitors, showcasing your unique value proposition and innovative approach.
Cons
- High costs: Brand activations can be expensive to plan and execute, requiring significant investment in creative development, logistics, and staffing.
- Complex logistics: Coordinating all aspects of an activation event, from permits to setup and takedown, can be logistically challenging and time-consuming.
- Short-term impact: The effects of brand activations are often short-lived, requiring continuous effort to maintain momentum and engagement.
- Risk of low turnout: Despite careful planning, there is always a risk that the event may not attract the expected number of participants, reducing its effectiveness.
- Resource intensive: Executing a successful activation demands considerable resources, potentially diverting attention and effort from other marketing activities.
- Measurement challenges: Evaluating the success and ROI of brand activations can be difficult, as the impact on brand perception and sales is not always immediately clear.
- Potential for negative feedback: If the activation is poorly executed or does not resonate with the audience, it can lead to negative feedback and harm the brand’s reputation.