Influencer Event Strategy
Hosting events where influencers experience and promote your brand in real-time. This strategy boosts engagement and visibility but requires careful planning and significant investment to create memorable and impactful events.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Build and maintain strong relationships with media contacts | It's all about nurturing connections with journalists and media profe… |
Intermediate
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Medium
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| Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
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Medium
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| Collaborate on events or sponsorships for mutual benefit | Partnering for events or sponsorships is a great way to combine resou… |
Intermediate
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Medium
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| Collaborate with TikTok influencers for organic reach | Working with TikTok influencers can help you reach a massive audience… |
Intermediate
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Medium
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| Collaborate with creators for co-branded content | Partnering with popular creators allows brands to reach new audiences… |
Intermediate
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Medium
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| Collaborate with environmental influencers to promote green efforts | Partner with eco-friendly influencers to highlight your brand's green… |
Intermediate
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Medium
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| Collaborate with guest bloggers for expanded reach | Guest blogging is a great way to get in front of new audiences withou… |
Intermediate
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Medium
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| Collaborate with industry experts and influencers as guests | Check out this strategy where you bring in experts and influencers as… |
Intermediate
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Medium
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| Collaborate with industry experts for co-hosted webinars | Partnering with industry experts for webinars is an excellent way to … |
Intermediate
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Medium
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| Collaborate with industry experts to co-create content | Partner with industry experts to create content that resonates with y… |
Intermediate
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Medium
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| Collaborate with influencers and content creators for wider reach | Partnering with influencers and content creators expands your brand's… |
Intermediate
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Medium
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| Collaborate with influencers for organic reach | Boost your brand's visibility by teaming up with influencers. While i… |
Intermediate
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Medium
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| Collaborate with influencers for pin content | Partnering with influencers to create pin content can boost your bran… |
Intermediate
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Medium
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| Collaborate with influencers or experts to create how-to guides | Team up with influencers or experts to make how-to guides that engage… |
Intermediate
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Medium
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| Collaborate with influencers to demonstrate product benefits in real-life scenarios | Partnering with influencers to showcase your product in real-life sce… |
Intermediate
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Medium
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| Collaborate with influencers to expand organic reach | Partnering with influencers can skyrocket your reach and engagement b… |
Intermediate
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Medium
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| Collaborate with local influencers to draw crowds | Partnering with local influencers helps draw crowds to your event or … |
Intermediate
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Medium
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| Collaborate with micro-influencers for authentic reach | Team up with micro-influencers who resonate with your brand to achiev… |
Intermediate
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Medium
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| Collaborate with niche influencers or community leaders | Leverage the specific audiences of niche influencers or community lea… |
Intermediate
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Medium
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| Collaborate with niche influencers that align with brand values | Teaming up with niche influencers who truly connect with your brand's… |
Intermediate
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Medium
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| Collaborate with other pages and influencers for cross-promotion | Teaming up with other pages and influencers can really boost your bra… |
Intermediate
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Medium
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| Collect influencer feedback during and after the event for future improvement | Get invaluable insights from influencers during and after your event … |
Intermediate
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Medium
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| Conduct live demonstrations or product launches | Live demonstrations and product launches are dynamic ways to showcase… |
Intermediate
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Medium
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| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
Intermediate
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Medium
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| Create a communication channel (e.g., private group) for ambassador engagement | Building a private group for ambassador engagement can boost loyalty … |
Intermediate
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Medium
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| Create a detailed influencer brief outlining campaign objectives and messaging | Influencer briefs clarify your campaign goals and messages for influe… |
Intermediate
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Medium
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| Create an event recap video or blog post featuring influencer content | An event recap video or blog post with influencer content can be a po… |
Intermediate
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Medium
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| Create and promote Events to drive participation | Create and promote events to build excitement and draw participation.… |
Intermediate
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Medium
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| Create engaging and visually appealing ad creatives | Crafting eye-catching and engaging ad creatives makes your brand stan… |
Intermediate
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Medium
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| Create exclusive content or experiences for higher-tier members | Craft special content or host unique experiences for your premium mem… |
Intermediate
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Medium
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| Create shareable, high-quality visual content | Create visually stunning images or videos that people want to share. … |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a structured brand ambassador programme with clear benefits and expectations | Building a brand ambassador program can significantly boost your bran… |
Intermediate
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Medium
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| Develop a structured outreach programme to engage with micro-influencers | Engaging micro-influencers helps brands connect authentically with ni… |
Intermediate
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Medium
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| Develop a themed event that aligns with your brand and influencer interests | Host an event that not only reflects your brand but also resonates wi… |
Intermediate
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Medium
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| Develop a unique theme or concept for the pop-up to attract attention | Creating a unique and eye-catching theme for a pop-up shop can attrac… |
Intermediate
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Medium
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| Develop an event-specific content strategy (blogs, videos, live streams) | Creating content specifically for an event can help boost engagement … |
Intermediate
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Medium
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| Develop branded content partnerships with popular publishers or blogs | Building partnerships with popular publishers or blogs can help your … |
Intermediate
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Medium
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| Develop engaging in-store events or activities | Hosting events or activities in your store can create an incredible b… |
Intermediate
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Medium
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| Develop immersive, experiential marketing campaigns to engage customers | Create unique, interactive experiences that captivate and engage your… |
Intermediate
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Medium
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| Develop joint marketing campaigns to leverage both brands' audiences | Joint marketing campaigns allow two brands to tap into each other's a… |
Intermediate
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Medium
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| Develop long-term relationships with top-performing micro-influencers | Working with top-performing micro-influencers can help build strong, … |
Intermediate
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Medium
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| Develop platform-specific content (e.g., short videos for Instagram Reels) | Create engaging, short, and dynamic videos tailored to Instagram Reel… |
Intermediate
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Medium
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| Distribute free samples at high-traffic locations or events | Handing out free samples in bustling spots or at popular events can q… |
Intermediate
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Medium
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| Encourage employees to engage and share content | Having your employees actively engage and share your content can supe… |
Intermediate
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Medium
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| Encourage user participation through contests or challenges | Hosting contests or challenges is a fun way to engage your audience. … |
Intermediate
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Medium
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| Encourage viewers to like, comment, and subscribe | Getting viewers to like, comment, and subscribe boosts engagement and… |
Intermediate
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Medium
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| Engage with attendees or audiences through branded activations | Get people talking with hands-on branded experiences! This method bui… |
Intermediate
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Medium
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| Engage with customers through live demonstrations | Live demonstrations let you connect with customers directly, showing … |
Intermediate
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Medium
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| Focus on link-building with authoritative websites | Building links from reputable websites can supercharge your SEO effor… |
Intermediate
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Medium
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| Follow up with media contacts to encourage coverage | Staying on top of your media contacts and following up can really pus… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
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Medium
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| Host VIP events or webinars for top-tier customers | Hosting VIP events or webinars for top-tier customers can deeply enga… |
Intermediate
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Medium
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| Host VIP events or webinars for top-tier members | Hosting VIP events or webinars for top-tier members is a great way to… |
Intermediate
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Medium
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| Host branded events, webinars, or live streams to engage with potential customers | Organize events, webinars, or live streams to connect directly with y… |
Intermediate
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Medium
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| Host customer appreciation events to strengthen relationships | Customer appreciation events are a great way to connect with your cus… |
Intermediate
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Medium
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| Host exclusive events (virtual or in-person) tailored to influencers | Organize unique events for influencers to create buzz and build an au… |
Intermediate
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Medium
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| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
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Medium
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| Host influencer events or meetups to build community and loyalty | Host an influencer event or meetup to create lasting connections betw… |
Intermediate
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Medium
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| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
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Medium
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| Host joint events or webinars to increase reach and engagement | Hosting joint events or webinars can broaden your audience and create… |
Intermediate
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
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Medium
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| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
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Medium
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| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
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Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
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Medium
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| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
Intermediate
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Medium
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| Identify micro-influencers within your niche with highly engaged followers | Find the right micro-influencers in your niche who have high engageme… |
Intermediate
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Medium
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| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
Intermediate
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Medium
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| Implement story ads for immersive, full-screen experiences | Story ads are eye-catching, full-screen experiences on social media p… |
Intermediate
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Medium
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| Include high-quality images and compelling copy | High-quality images and compelling copy grab attention, enhance brand… |
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Medium
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| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
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Medium
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| Incorporate social media and digital channels for sponsorship promotion | Use social media and digital channels to promote sponsorships effecti… |
Intermediate
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Medium
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| Incorporate user-generated content into your strategy | Using user-generated content (UGC) can boost your brand's authenticit… |
Intermediate
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Medium
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| Instagram IGTV Ads | Instagram IGTV Ads are a dynamic video advertising solution offered b… |
Intermediate
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Medium
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| Instagram Reels Ads | Instagram Reels Ads is a dynamic advertising solution within Meta's p… |
Intermediate
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Medium
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| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
Intermediate
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Medium
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| Launch social media challenges or contests to encourage user participation | Create buzz by getting people involved with fun and engaging challeng… |
Intermediate
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Medium
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| Leverage Snapchat’s AR filters and lenses for interactive content | Engage your audience with immersive Snapchat AR filters and lenses. T… |
Intermediate
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Medium
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| Leverage TikTok Stories for behind-the-scenes content | Give your audience a peek behind the scenes with TikTok Stories! It's… |
Intermediate
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Medium
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| Leverage community relations for positive PR and goodwill | Build strong local connections and show you care by getting involved … |
Intermediate
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Medium
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| Leverage conferences for networking and business development | Attending conferences can boost your business by building strong conn… |
Intermediate
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Medium
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| Leverage each partner’s audience for cross-promotion | Team up with other businesses to promote each other to your respectiv… |
Intermediate
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Medium
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| Leverage event coverage for post-event marketing campaigns | Boost your marketing with event coverage by recycling the buzz into e… |
Intermediate
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Medium
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| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
Intermediate
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Medium
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| Leverage executive branding to enhance company credibility and trust | Building your executive's personal brand can really boost your compan… |
Intermediate
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Medium
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| Leverage high-quality images and videos to showcase products | Using top-notch images and videos to show off your products captures … |
Intermediate
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Medium
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| Leverage influencer marketing to enhance cross-channel reach | Engage with influencers to boost your brand's presence across various… |
Intermediate
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Medium
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| Leverage influencer partnerships to expand reach and credibility | Partnering with influencers can rapidly expand your brand's reach and… |
Intermediate
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Medium
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| Leverage influencer partnerships to promote the product pre- and post-launch | Influencer partnerships are a great way to generate buzz for your pro… |
Intermediate
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Medium
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| Leverage influencer partnerships to reach new audiences | Influencer partnerships are a great way to tap into a new audience by… |
Intermediate
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Medium
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| Leverage influencers to distribute samples and share their experiences | Partnering with influencers to distribute and talk about product samp… |
Intermediate
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Medium
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| Leverage local influencers or celebrities for endorsements | Working with local influencers or celebrities to endorse your brand c… |
Intermediate
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Medium
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| Leverage platform-specific features (e.g., Stories, Live Streams) for engagement | Utilizing features such as Stories and Live Streams can significantly… |
Intermediate
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Medium
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| Leverage social sharing features to increase app visibility | Boost your app's visibility by encouraging users to share their exper… |
Intermediate
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Medium
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| Leverage sponsorships for exclusive promotional opportunities | Using sponsorships for exclusive promotional opportunities can effect… |
Intermediate
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Medium
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| Leverage trade shows for networking and relationship-building | Attending trade shows is a great way to meet industry leaders, potent… |
Intermediate
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Medium
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| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
Intermediate
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Medium
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| Measure activation success through attendance, engagement, and social media impact | Measuring activation success by looking at attendance, engagement, an… |
Intermediate
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Medium
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| Measure event success through social media reach, engagement, and content creation | It's all about seeing how well your event did by checking out the buz… |
Intermediate
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Medium
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| Measure sponsorship impact through media coverage and brand lift | Measuring sponsorship impact through media coverage and brand lift he… |
Intermediate
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Medium
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| Offer commission or rewards for successful referrals or content creation | Offering commissions or rewards for successful referrals or content c… |
Intermediate
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Medium
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| Offer competitive commissions to incentivise affiliates | Offering competitive commissions to incentivize affiliates can bring … |
Intermediate
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Medium
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| Offer exclusives or embargoes to trusted media contacts | Give select media early access to news, content, or products. It's a … |
Intermediate
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Medium
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| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
Intermediate
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Medium
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| Offer free samples of new or popular products | Giving out free samples of new or popular products is a great way to … |
Intermediate
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Medium
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| Offer incentives for influencers to create content during the event | Get influencers hyped to cover your event by offering them incentives… |
Intermediate
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Medium
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| Participate in Group Boards to increase reach | Engaging in group boards on Pinterest can help you reach a wider audi… |
Intermediate
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Medium
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| Participate in international trade shows or industry events | Going to international trade shows or industry events helps you get i… |
Intermediate
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Medium
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| Participate in niche community events or forums | Getting involved in niche community events or forums is a great way t… |
Intermediate
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Medium
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| Partner with brands for co-branded in-store events | Co-branded in-store events leverage collaboration between brands to h… |
Intermediate
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Medium
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| Partner with industry experts or thought leaders to increase credibility | Want to boost your brand's credibility? Team up with industry experts… |
Intermediate
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Medium
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| Partner with industry experts to navigate new market dynamics | Teaming up with industry experts can give your brand insights and cre… |
Intermediate
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Medium
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| Partner with influencers or celebrities to draw attention to activations | Leveraging influencers or celebrities can really draw attention to yo… |
Intermediate
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Medium
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| Partner with influencers to amplify content reach | Teaming up with influencers helps get your message out there with a p… |
Intermediate
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Medium
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| Partner with influencers to communicate the new brand identity | Partner with influencers to share your new brand identity in an authe… |
Intermediate
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Medium
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| Partner with influencers to promote discount campaigns | Boost your brand by collaborating with influencers to push discount c… |
Intermediate
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Medium
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| Partner with influencers to promote seasonal campaigns | Leveraging influencers to promote seasonal campaigns can boost engage… |
Intermediate
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Medium
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| Partner with influencers to promote user-generated content campaigns | Leverage popular influencers to boost your brand’s credibility and en… |
Intermediate
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Medium
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| Partner with influencers who have a strong presence on targeted channels | Work with influencers who have a huge following on your target channe… |
Intermediate
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Medium
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| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
Intermediate
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Medium
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| Partner with sponsored events for co-branded promotions | Partnering with sponsored events for co-branded promotions can create… |
Intermediate
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Medium
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| Pinterest Idea Pins Ads | Pinterest Idea Pins Ads can showcase your brand in a creative and vis… |
Intermediate
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Medium
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| Pinterest Promoted Pins | Promoted Pins on Pinterest are basically ads that fit right into the … |
Intermediate
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Medium
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| Pinterest Story Pins Ads | Pinterest Story Pins Ads are immersive, multi-page ad formats that co… |
Intermediate
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Medium
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| Post high-quality, visually appealing images and videos | Eye-catching visuals can grab attention and elevate your brand instan… |
Intermediate
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Medium
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| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
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Medium
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| Provide exclusive access to products or events for ambassadors | Providing exclusive access to upcoming products or events for ambassa… |
Intermediate
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Medium
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| Provide influencers with branded experiences or products to share | Giving influencers free branded products or exclusive experiences get… |
Intermediate
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Medium
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| Regularly monitor influencer performance and adjust strategy as needed | Keeping tabs on influencer performance is key. You'll be able to catc… |
Intermediate
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Medium
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| Regularly recognise and celebrate ambassador achievements | Recognizing and celebrating ambassador achievements is a great way to… |
Intermediate
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Medium
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| Regularly update media lists to ensure relevance | Keeping your media lists up-to-date helps to target the right journal… |
Intermediate
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Medium
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| Retweet and engage with content from industry influencers | Boost your brand by engaging with key industry influencers through re… |
Intermediate
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Medium
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| Run a social media campaign with countdowns and sneak peeks | Engage your audience with an exciting countdown and sneak peeks campa… |
Intermediate
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Medium
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| Run contests and giveaways to boost engagement | Running contests and giveaways can quickly boost engagement and attra… |
Intermediate
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Medium
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| Run contests or giveaways to increase follower engagement | Boost your follower engagement by running fun contests or giveaways. … |
Intermediate
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Medium
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| Run high-impact video ads on platforms like YouTube and TikTok | Running high-impact video ads on platforms like YouTube and TikTok is… |
Intermediate
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Medium
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| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
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Medium
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| Snapchat App Install Ads | Drive app downloads while reaching a younger audience through Snapcha… |
Intermediate
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Medium
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| Snapchat Collection Ads | Snapchat Collection Ads offer a fast, fun way to showcase multiple pr… |
Intermediate
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Medium
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| Snapchat Commercials | Snapchat Commercials are short, full-screen video ads that show up be… |
Intermediate
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Medium
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| Snapchat Filters Ads | Snapchat Filter Ads are fun, customizable overlays for photos and vid… |
Intermediate
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Medium
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| Snapchat Lenses Ads | Snapchat Lenses Ads are interactive and fun, allowing your audience t… |
Intermediate
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Medium
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| Snapchat Snap Ads | Reach a young, engaged audience with Snapchat Snap Ads. Great for boo… |
Intermediate
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Medium
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| Sponsor popular radio shows for consistent exposure | Sponsoring popular radio shows lets brands get known by a wide audien… |
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Medium
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| Spotify Podcast Ads | Spotify Podcast Ads are a balanced approach to reach a diverse audien… |
Intermediate
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Medium
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| Target high-footfall areas for maximum visibility | Boost your brand's visibility by placing ads where lots of people nat… |
Intermediate
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Medium
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| Target high-traffic locations for maximum exposure | Maximize your brand's visibility by placing ads in bustling areas. Gr… |
Intermediate
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Medium
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| Target high-traffic routes and locations for maximum exposure | Putting your ads on high-traffic routes and locations maximizes visib… |
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Medium
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| Telegram Channel or Group Promotion | Promoting your Telegram channel or group is a great way to build a de… |
Intermediate
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Medium
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| Telegram Influencer Marketing | Using influencers on Telegram can help you reach niche audiences and … |
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Medium
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| Telegram Link Ads | Telegram Link Ads are a creative way to drive traffic and engagement … |
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Medium
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| Telegram Native Post Ads | Telegram Native Post Ads allow businesses to promote their products o… |
Intermediate
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Medium
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| TikTok Branded Effects Ads | TikTok Branded Effects Ads lets you create engaging, custom effects t… |
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Medium
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| TikTok Branded Hashtag Challenge Ads | This ad format on TikTok invites users to participate in a branded ha… |
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Medium
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| TikTok Carousel Ads | Carousel ads on TikTok allow you to showcase multiple images or video… |
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Medium
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| TikTok Collection Ads | TikTok Collection Ads make it easy to highlight several products or h… |
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Medium
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| TikTok In-Feed Ads | TikTok In-Feed Ads are embedded within the user’s feed and feel like … |
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| TikTok Shop | TikTok Shop is an innovative e-commerce feature integrated within the… |
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| TikTok Spark Ads | TikTok Spark Ads offer a unique way to boost existing organic posts, … |
Intermediate
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Medium
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| TikTok Video Shopping Ads (VSA) | TikTok Video Shopping Ads (VSA) is a dynamic advertising solution on … |
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Medium
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| Track ambassador performance through dedicated analytics tools | Monitoring how well your brand ambassadors are doing using specialize… |
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Medium
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| Use Facebook Live to interact directly with followers | Go live on Facebook to connect with your audience in real-time. It's … |
Intermediate
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Medium
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| Use Snapchat Stories to share engaging, behind-the-scenes content | Snapchat Stories are great for showcasing behind-the-scenes moments, … |
Intermediate
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Medium
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| Use TikTok’s Stitch and Duet features to create engaging content | Leverage TikTok's Stitch and Duet features to make your content more … |
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Medium
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| Use branded giveaways to increase brand visibility | Branded giveaways are a great way to get your name out there. They’re… |
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Medium
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| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
Intermediate
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Medium
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| Use branded merchandise or giveaways to enhance the activation experience | Giving away branded merchandise or freebies can make your brand more … |
Intermediate
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Medium
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| Use celebrity endorsements to build credibility | Celebrity endorsements can give your brand a boost by leveraging thei… |
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Medium
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| Use celebrity endorsements to increase ad effectiveness | Celebrity endorsements can boost your brand's credibility and attract… |
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Medium
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| Use community events to build relationships and trust | Building relationships and trust through community events involves en… |
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Medium
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| Use conference sponsorships to increase visibility | Sponsoring conferences can effectively boost your visibility and cred… |
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Medium
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| Use event-specific hashtags to encourage social media sharing | Event-specific hashtags boost reach and engagement by encouraging att… |
Intermediate
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Medium
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| Use high-quality images and videos to attract buyers | Using high-quality images and videos can significantly attract buyers… |
Intermediate
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Medium
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| Use high-quality images and videos to showcase products | Showcasing products with high-quality images and videos captures atte… |
Intermediate
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Medium
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| Use influencer events to build stronger relationships and loyalty | Hosting influencer events can help you connect with your audience mor… |
Intermediate
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Medium
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| Use influencer marketing to promote the co-branded product or service | Partnering with influencers helps spread the word about your co-brand… |
Intermediate
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Medium
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| Use interactive installations or events to create memorable brand experiences | Interactive installations and events create unforgettable brand exper… |
Intermediate
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Medium
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| Use local talent or influencers for ad campaigns | Leverage local influencers or talents to make your ad campaigns feel … |
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Medium
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| Use media pitches to secure coverage in relevant outlets | Pitching to media outlets can help you gain valuable coverage without… |
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Medium
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| Use sponsorships to increase brand visibility and awareness | Sponsorships boost your brand's visibility by aligning with popular e… |
Intermediate
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Medium
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| Use storytelling techniques to create compelling and memorable content | Crafting stories that captivate your audience. Using storytelling in … |
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Medium
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| Use storytelling techniques to engage viewers emotionally | Capture attention and create emotional connections by telling compell… |
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Medium
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| Use trackable links or discount codes to measure influencer impact | Trackable links and discount codes are great for seeing which influen… |
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Medium
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| Utilise Snap Originals to showcase unique brand stories | Showcase unique brand stories with Snap Originals to connect with you… |
Intermediate
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Medium
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| Utilise influencer marketing to promote new product lines | Influencer marketing can give your new product lines a big boost by l… |
Intermediate
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Medium
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| Utilise influencer partnerships to promote the event | Partnering with influencers to promote your event can give it massive… |
Intermediate
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Medium
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| Utilise local influencers to build trust in new markets | Build trust with local influencers who can connect with their communi… |
Intermediate
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Medium
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| Utilise micro-influencers for product launches or seasonal campaigns | Using micro-influencers for product launches or seasonal campaigns is… |
Intermediate
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Medium
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| Utilise social media platforms for organic and paid content promotion | Promote your content by using social media platforms for both organic… |
Intermediate
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Pros
- Enhanced brand exposure: Events create buzz and attract attention, significantly increasing your brand’s visibility through influencer reach.
- Authentic content: Influencers generate real-time, authentic content that resonates with their followers, boosting engagement and credibility.
- Personal connections: Hosting events allows influencers to connect personally with your brand, fostering stronger relationships and loyalty.
- Increased engagement: Events encourage active participation, leading to higher levels of engagement and interaction with your brand.
- Creative promotion: Influencer events provide unique opportunities for creative promotion, showcasing your brand in memorable and impactful ways.
- Immediate feedback: Direct interaction with influencers at events offers immediate feedback, helping you understand their perceptions and improve future strategies.
- Targeted reach: Carefully selected influencers can help you reach specific demographics and niches, enhancing the effectiveness of your marketing efforts.
Cons
- High costs: Organizing influencer events can be expensive, requiring significant investment in venues, catering, and activities to make the event memorable.
- Logistical complexity: Planning and executing events involves complex logistics, from coordinating schedules to managing on-site details, which can be challenging.
- Uncertain ROI: Measuring the return on investment from influencer events can be difficult, as the impact on sales and brand perception is not always immediately clear.
- Risk of low attendance: Despite careful planning, there is always a risk that the event may not attract enough influencers or the right influencers.
- Brand alignment issues: Ensuring that all participating influencers align with your brand values and messaging can be challenging, potentially leading to mixed signals.
- Limited scalability: Influencer events are typically one-time activities, making them less scalable compared to other marketing strategies.
- Dependency on influencers: The success of the event heavily relies on the influencers’ participation and promotion, which can be risky if they do not engage as expected.