Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Offer exclusive deals or promotions via SMS	Mobile	Customer Acquisition Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Offer exclusive discounts or benefits for loyalty members	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Offer exclusive products or discounts at the pop-up	Events	Customer Acquisition Customer Satisfaction Engagement Sales Trust and Loyalty	Intermediate	Medium	View
Offer exclusive promotions or deals for trade show attendees	Events	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Offer exclusive rewards or discounts to both referrers and new customers	Affiliates	Customer Acquisition Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Offer exclusives or embargoes to trusted media contacts	PR	Brand Awareness Enhance Brand Reputation Product Launch Trust and Loyalty	Intermediate	Medium	View
Offer first-time customer discounts to encourage trial	Email	Customer Acquisition Sales Traffic	Intermediate	Medium	View
Offer free products or exclusive experiences in exchange for promotion	Social Media	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Offer free samples of new or popular products	In-Store	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Product Launch Sales Trust and Loyalty	Intermediate	Medium	View
Offer incentives for customers who choose eco-friendly options	In-Store	Customer Acquisition Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Offer incentives for customers who return or reuse packaging	In-Store	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Offer incentives for influencers to create content during the event	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Offer incentives for long-term commitments (e.g., subscriptions, contracts)	Email	Customer Acquisition Retention Sales Trust and Loyalty	Intermediate	Medium	View
Offer introductory discounts or trials for first-time customers	Email	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Offer introductory pricing or discounts for new products	Email	Customer Acquisition Product Launch Sales Traffic	Intermediate	Medium	View
Offer multi-channel support (phone, email, social media, live chat)	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View

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