Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Offer multiple payment options for a smoother checkout process | Marketplaces |
Customer Satisfaction
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer personalised products to attract niche customers |
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Offer premium pricing for unique or high-quality products | In-Store |
Customer Satisfaction
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer price matching or price guarantees to build customer trust | In-Store |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Offer product trials or demos to allow customers to experience the difference | Events |
Customer Acquisition
Engagement
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer rewards or discounts for user-generated content submissions | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Offer samples as a reward for completing surveys or engaging with the brand | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
Offer special deals or discounts for sampled products | In-Store |
Customer Acquisition
Engagement
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer special promotions or deals during outbound calls | Telemarketing |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer special promotions or deals to inbound callers | Telemarketing |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer tier-specific perks, such as free shipping or exclusive access |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Optimise ad formats and placements for each platform | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Optimise app store listings with relevant keywords and descriptions | Mobile |
App Installs
Customer Acquisition
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Optimise content for Yahoo’s specific search algorithms | Search Engines |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Optimise creatives for each retail media platform | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Optimise for SEO to increase visibility on search engines | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |