Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Optimise for both text and multimedia content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Optimise for mobile devices to increase accessibility | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Optimise for mobile to ensure content is accessible across devices | Mobile |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Reach
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Optimise for mobile to ensure readability | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Optimise for voice search by targeting conversational keywords | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Optimise for voice search with conversational keywords | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Optimise landing pages for better conversion rates | Search Engines |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise landing pages for conversion with clear CTAs and minimal form fields | Search Engines |
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise meta tags and descriptions for higher click-through rates | Search Engines |
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Optimise on-page elements such as title tags, meta descriptions, and headers | Search Engines |
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise pin descriptions with relevant keywords | Social Media |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise posts for Facebook’s algorithm (engagement-driven) | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
|
Intermediate | Medium | View |
| Optimise product listings with relevant keywords | Search Engines |
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise product listings with relevant keywords and descriptions | Marketplaces |
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise product titles and bullet points for search and conversions | Search Engines |
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
| Optimise product titles and descriptions with relevant keywords | Search Engines |
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |