Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Optimise shipping options to enhance customer experience | Marketplaces |
Customer Satisfaction
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Optimise site speed and mobile responsiveness | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Optimise video titles and descriptions for search | Search Engines |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Optimise video titles, descriptions, and tags with relevant keywords | Search Engines |
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Optimise website content for relevant keywords | Search Engines |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
Optimise website content specifically for Bing’s search algorithm | Search Engines |
Customer Acquisition
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Optimise your LinkedIn profile and company page for SEO | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Outbrain Native Display Ads | Display Advertising |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
Outbrain Sponsored Content Ads | Content |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
Outbrain Video Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Participate in Amazon’s Subscribe & Save programme for repeat sales | Marketplaces |
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Participate in Etsy’s community forums for visibility | Community |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Participate in Group Boards to increase reach | Social Media |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Participate in Twitter chats relevant to your industry | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Participate in Walmart’s seasonal promotions and deals | Marketplaces |
Brand Awareness
Customer Acquisition
Engagement
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Participate in eBay’s global shipping programme for wider reach | Marketplaces |
Customer Acquisition
Reach
Sales
Traffic
|
Intermediate | Medium | View |