Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Participate in international trade shows or industry events	Events	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Participate in niche community events or forums	Community	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Participate in speaking opportunities to establish thought leadership	Events	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Participate in trending challenges and hashtags	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Partner with TV networks for exclusive sponsorships	Television	Brand Awareness Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Partner with brands for co-branded in-store events	In-Store	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Partner with complementary brands for co-branded extensions	PR	Brand Awareness Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Partner with complementary brands to offer cross-promotional loyalty rewards	Affiliates	Customer Acquisition Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Partner with conference organisers for exclusive promotions	Events	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Partner with industry associations for co-branded research and insights	PR	Brand Awareness Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Partner with industry experts or thought leaders to increase credibility	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Partner with industry experts to co-host webinars or courses	Events	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Partner with industry experts to navigate new market dynamics	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Partner with influencers or celebrities to draw attention to activations	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Partner with influencers to amplify content reach	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Partner with influencers to communicate the new brand identity	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View

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