Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Use street furniture ads for localised campaigns	Outdoor Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Use street furniture ads to complement other outdoor advertising efforts	Outdoor Advertising	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Use structured data markup to enhance search engine understanding	Search Engines	Brand Awareness Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Use structured data to enhance search engine results	Search Engines	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Use targeted PPC campaigns to capture competitive market segments	Search Engines	Customer Acquisition Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Use targeted advertising to reach niche markets effectively	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Use the Snap Map feature to promote localised content	Social Media	Brand Awareness Engagement Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Use the Walmart Performance Dashboard to monitor performance	Marketplaces	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Use tiered pricing to appeal to different customer segments	In-Store	Customer Acquisition Retention Sales Trust and Loyalty	Intermediate	Medium	View
Use time-series analysis to anticipate market trends and seasonality	Content	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Use trackable links or discount codes to measure influencer impact	Social Media	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use tracking links and analytics to measure affiliate contributions	Affiliates	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use transactional emails as an opportunity to upsell or cross-sell	Email	Customer Acquisition Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Use transit ads for seasonal or event-based promotions	Outdoor Advertising	Brand Awareness Engagement Reach Sales Traffic	Intermediate	Medium	View
Use transit ads to complement broader outdoor advertising efforts	Outdoor Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach	Intermediate	Medium	View
Use transparency and honesty in all communications to maintain trust	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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