Host exclusive events (virtual or in-person) tailored to influencers
Events
Organize unique events for influencers to create buzz and build an authentic relationship between your brand and key opinion leaders. While fostering connections and trust, be prepared for high event costs and resource investment.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Aventri | Aventri is a leading event management software designed to streamline… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
Sub-strategy
| Name | Description |
|---|---|
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Enhanced brand visibility through direct engagement with influencers who have large followings.
- Stronger relationships with influencers leading to more authentic and loyal promotion.
- Increased trust in the brand as influencers share their firsthand experiences.
- Buzz generation around the brand, especially during event launches.
- Opportunity for content creation as influencers share event highlights on their channels.
- Direct feedback from influencers, offering insights into improvements and innovations.
- Networking opportunities with key industry players who may attend the events.
Cons
- High costs involved in organizing and executing exclusive events.
- Resource-intensive planning which requires significant time and effort.
- Risk of low turnout if not enough influencers RSVP or attend the event.
- Unpredictable ROI, as results depend on influencer engagement and audience reactions.
- Potential for mixed messages from influencers who might not align perfectly with brand values.
- Dependence on influencer availability, which can be hard to control or predict.
- Possible overshadowing of the brand message by the influencers’ personal brand.