6sense
For Content, Display Advertising, Email, Events, Search Engines, Social Media
6sense is an advanced marketing tool designed to empower marketing professionals by providing AI-driven insights and predictive analytics. Its primary purpose is to enhance customer acquisition and lead generation through data-driven marketing strategies. Key features include account-based marketing, intent data, and predictive lead scoring, which collectively help marketers identify and prioritize high-value prospects. 6sense supports various marketing activities such as content creation, display advertising, email campaigns, events, and social media engagement. The platform’s multichannel approach enables seamless integration across search engines and other digital channels, facilitating strategic customer acquisition and retention efforts. It is ideal for achieving robust sales growth and traffic increase.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Align sales and marketing teams for a cohesive ABM approach | Coordination between sales and marketing ensures that everyone is on … |
Intermediate
|
Medium
|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Analyse customer data to identify potential upgrades and target accordingly | By analyzing customer data, you can pinpoint potential upgrades and t… |
Intermediate
|
Medium
|
| Analyse customer data to personalise marketing efforts at each funnel stage | By analyzing customer data, you can tailor marketing strategies to ea… |
Intermediate
|
Medium
|
| Apply predictive analytics to personalise customer experiences and offers | Using predictive analytics to personalize customer experiences and of… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Email Marketing & CRM |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Related Sub-channels
| Name | Description |
|---|---|
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Related Strategies
| Name | Description |
|---|---|
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| Account-Based Marketing (ABM) Strategy | Targeting high-value accounts with personalized marketing campaigns t… |
Quick Facts
Website
https://6sense.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances lead scoring with AI-driven insights
- Identifies high-value prospects using intent data
- Integrates seamlessly across multichannel platforms
- Boosts customer acquisition through predictive analytics
- Optimizes marketing strategies with account-based focus
- Facilitates strategic content creation and distribution
Cons
- Steep learning curve for beginners.
- Complex pricing model can be confusing.
- Limited integration with niche tools.
- Requires significant data for accuracy.
- User interface may overwhelm new users.
- Customization options are somewhat limited.