AdRoll

AdRoll

AdRoll is a comprehensive platform for running display, social, and email ads. It helps businesses boost brand awareness and drive customer acquisitions through multiple channels.

Related Marketing Tactics

Name Description Difficulty Cost
A/B test banner designs and messaging to optimise results Testing different banner designs and messaging helps you figure out w…
Intermediate
Medium
A/B test different ad creatives to optimise performance Testing ad creatives can help identify which visuals, copy, and forma…
Intermediate
Medium
Adjust bids and budgets based on real-time performance data Optimize your marketing strategy by adjusting bids and budgets based …
Intermediate
Medium
Analyse acquisition channels to optimise marketing spend Analyzing acquisition channels helps businesses optimize their market…
Intermediate
Medium
Analyse ad performance regularly to refine targeting and creatives Frequently checking your ad performance helps you fine-tune your ad t…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Email Marketing & CRM
Social Media Management

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Email Email marketing is a versatile tool for reaching both businesses and …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
LinkedIn LinkedIn is the go-to platform for professional networking and market…
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Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Cross-Channel Campaign Strategy Coordinating marketing efforts across multiple channels to create a u…
Omnichannel Strategy Creating a seamless customer experience across all channels—online an…

Quick Facts

Pricing Model

Paid Only

Starting at $99.99/month

Free Trial

Yes (14 days)

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Integrated Platform. AdRoll combines display, social, and email marketing.
  • Effective Targeting. Uses programmatic advertising for precision.
  • Comprehensive Analytics. Offers in-depth performance insights.
  • Retargeting Capabilities. Strong visitor re-engagement features.
  • User-Friendly Interface. Easy campaign setup and management.
  • Multi-Channel Reach. Supports various advertising platforms.
  • Customer Support. Strong support and training resources.

Cons

  • Cost. Can be expensive for small businesses.
  • Complex Setup. Initial setup can be time-consuming.
  • Learning Curve. Takes time to master all features.
  • Variable Results. Performance varies by industry.
  • Data Privacy. Privacy concerns with third-party data.
  • Ad Fatigue. Retargeting can lead to audience fatigue.
  • Limited Free Features. Most features require payment.