Kantar
For Content, Display Advertising, Email, Events, PR, Print Media, Radio, Social Media, Television
Kantar is a leading marketing insights and consulting company that empowers brands to make informed decisions. It specializes in delivering data-driven insights to enhance brand reputation and customer satisfaction. With a vast array of tools, Kantar supports brand and content marketing strategies through comprehensive market research and analytics. Key features include its ability to provide actionable insights across multiple channels such as social media, television, and print media. Kantar aids in customer acquisition and retention by offering in-depth analysis and strategic recommendations. It is highly valued for its expertise in multichannel marketing and its ability to foster trust and loyalty among consumers.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Conduct a thorough market analysis to assess joint venture viability | Conducting a thorough market analysis for a joint venture helps ident… |
Intermediate
|
Medium
|
| Conduct market research to continuously refine product positioning | Understanding your audience by conducting research helps refine your … |
Intermediate
|
Medium
|
| Conduct market research to identify potential industries for diversification | Conducting market research to identify potential industries for diver… |
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|
Medium
|
| Conduct market research to understand barriers to entry and address them | Dig into the market landscape to pinpoint what’s keeping you out. Whi… |
Intermediate
|
Medium
|
| Conduct market research to understand competitors' pricing strategies | Want to stay ahead of your competition? Conducting market research to… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| Google Search | A versatile platform for any business looking to boost visibility and… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
Related Sub-strategies
| Name | Description |
|---|---|
| Market Development Strategy | Expanding into new markets with existing products to reach new custom… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
| Industry Insights Strategy | Gathering and analyzing industry data to inform business decisions an… |
| Research and Whitepaper Strategy | Creating detailed, authoritative documents to showcase expertise and … |
Quick Facts
Website
https://www.kantar.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Delivers actionable insights across diverse channels.
- Specializes in enhancing brand reputation effectively.
- Empowers data-driven marketing strategies comprehensively.
- Offers in-depth analysis for strategic decisions.
- Fosters consumer trust and loyalty uniquely.
- Supports multichannel marketing with expertise.
Cons
- Limited customization for niche industries.
- Complex interface may hinder usability.
- High cost for small businesses.
- Integration challenges with non-standard platforms.
- Steep learning curve for new users.
- Limited real-time data analytics.