Salesforce
For Community, Content, Email, Events, Social Media, Telemarketing
Salesforce is a leading customer relationship management (CRM) platform that empowers marketing professionals to drive customer acquisition, satisfaction, and retention. It offers robust tools for lead generation, engagement, and sales through channels like email, social media, and events. Salesforce supports data-driven and multichannel marketing strategies, providing insights that enhance customer trust and loyalty. Key features include advanced analytics, automation capabilities, and personalized customer journeys, all designed to streamline marketing efforts and improve ROI. By integrating with various marketing technologies, Salesforce enables seamless execution of digital and telemarketing campaigns, making it an essential tool for achieving strategic marketing goals.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Add customer support information to encourage engagement | Including customer support info boosts engagement by making people fe… |
Intermediate
|
Medium
|
| Align sales and marketing teams for a cohesive ABM approach | Coordination between sales and marketing ensures that everyone is on … |
Intermediate
|
Medium
|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Analyse campaign performance to refine future postcard strategies | Regularly evaluating your postcard campaign performance helps you tar… |
Intermediate
|
Medium
|
| Analyse customer behaviour data from CRM systems to personalise marketing efforts | By leveraging CRM data, businesses can understand customer preference… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Related Channels
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
Quick Facts
Website
https://www.salesforce.comPricing Model
Paid Only
Starting at $25.00/month
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances campaign performance with AI-driven insights
- Automates tasks to boost marketing productivity
- Integrates seamlessly with other digital tools
- Offers granular audience segmentation for precision targeting
- Facilitates real-time collaboration across marketing teams
- Provides customizable dashboards for actionable analytics
Cons
- Complex setup process requires technical expertise.
- High cost for small businesses or startups.
- Steep learning curve for new users.
- Customization options can be overwhelming.
- Integration issues with non-native applications.
- Limited customer support for lower-tier plans.