ShopperTrak
For Display Advertising, Events, In-Store, Mobile, Social Media
ShopperTrak delivers advanced retail analytics, enabling marketing professionals to optimize customer acquisition, engagement, and retention. It tracks foot traffic in-store and across various channels, providing actionable insights into consumer behavior. Key features include real-time data reporting, visitor count analysis, and conversion rate metrics, empowering marketers to enhance sales and traffic through targeted strategies. It supports multichannel marketing efforts, integrating display advertising, social media, and mobile campaigns to drive customer engagement. By leveraging ShopperTrak’s data-driven insights, marketers can refine digital marketing strategies, tailor events, and boost in-store promotions, ensuring effective resource allocation and maximized ROI. Visit https://www.shoppertrak.com for more.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Leverage point-of-purchase displays for high-impact promotions | Point-of-purchase (POP) displays grab attention right when customers … |
Intermediate
|
Medium
|
| Measure ad impact through local sales and traffic data | Track and monitor the success of your ads using real-world sales and … |
Intermediate
|
Medium
|
| Measure effectiveness through local sales and traffic data | Using local sales and traffic data is a way to identify what's workin… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces |
Related Promotes
| Name | Description |
|---|---|
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| In-Store | In-Store marketing involves promoting products or services directly w… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://www.shoppertrak.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances customer acquisition through precise foot traffic tracking.
- Optimizes engagement with real-time consumer behavior insights.
- Boosts retention by analyzing multichannel conversion rates.
- Empowers sales with targeted, data-driven marketing strategies.
- Integrates diverse channels for cohesive marketing efforts.
- Maximizes ROI through tailored in-store promotions and events.
Cons
- Complex setup process may require technical expertise.
- Integration with existing systems can be challenging.
- Real-time data may have slight latency issues.
- Limited customization for specific industry needs.
- Pricing model may not suit small retailers.
- Steep learning curve for new users.